情绪会促使中国购物者去购物中心吗？自我和谐与购物动机的作用

发布时间：2024-09-29 20:26

　　越来越多的中国消费者采用现代零售形式。购物中心,主要是吸引了零售市场开发商的注意力,这导致了过去几十年以来商场数量的惊人进展。然而,这一经济发展使投资者以高利润率和投资回报率的形式受益,这对当地和国际购物中心投资者以及开发商都是一件令人鼓舞的事。目前的研究试图提供关于中国购物者对购物中心体验的见解。这项研究探讨了购物中心的一些属性,包括功能性、便利性、氛围、休闲和安全维度,有助于在顾客访问购物中心时诱发积极情绪。并且,它还调查了消费者在多大程度上将他们的自我形象与购物中心的形象联系起来,以及如何加强商场属性与情感之间的关系。购物动机的缓和效应也被测试,以更好地理解购物中心体验背后的潜在动机。此外,还对商场诱发情绪对购物者的光顾行为和再光顾意向的影响进行了测试。这项研究的数据是通过购物中心拦截技术从中国合肥的购物中心“万象城”购物商场收集到的。本研究采用420项有用的调查问卷进行进一步的统计分析。调查结果显示,大多数中国购物中心的购物者都是年轻、有资格的和已婚的。所有的研究构造和测量尺度都被认为是可靠和有效的,包括商场属性和情感维度,这些都是第一次在中国样本中进行测试。初步分析包括探索性因...

【文章页数】：156 页

【学位级别】：博士

【文章目录】：
Chinese Abstract
English Abstract
Chapter 1 Introduction
    1.1. Background
    1.2. China's Retail Market
    1.3. Driving Forces behind the Shopping Mall Boom in China
    1.4. Contribution of the Study towards the Body of Knowledge
    1.5. Study Objective and Problem Statement
    1.6. Dissertation Layout
Chapter 2 Theory Building
    2.1. Stimulus-Organism-Response (S-O-R) Paradigm
    2.2. Shopping Motivation
    2.3. Theory of Self-congruence
Chapter 3 Review of Literature
    3.1. Shopping Mall Attributes
        3.1.1. Shopping Mall Functionality
        3.1.2. Shopping Mall Convenience
        3.1.3. Mall Atmospherics
        3.1.4. Leisure/Entertainment
        3.1.5. Mall Safety
    3.2. Shopping Motivation
        3.2.1. Moderating Role of Shopping Motivation
    3.3. Self-image Congruence
        3.3.1. Self-image Congruence and Consumer Behavior
        3.3.2. Moderating Role of Self-Congruence
    3.4. Emotions
    3.5. Emotional States
        3.5.1. Pleasure
        3.5.2. Arousal
        3.5.3. Measurements of emotions
        3.5.4. Bipolar and unipolar emotions
        3.5.5. Emotion Typologies
    3.6. Mall patronage and Re-patronage
        3.6.1. Influence of emotions on shopper's patronage and re-patronage intentions
    3.7. Research Gap
Chapter 4 Research Methodology
    4.1. Research Design
    4.2. Survey Design
    4.3. Development of Measures
        4.3.1. Emotions
        4.3.2. Mall attributes
        4.3.3. Shopping Motivation
        4.3.4. Self-Congruence
        4.3.5. Patronage and Re-patronage
    4.4. Sample and Research Site
    4.5. Sampling Technique
    4.6. Determining Sample Size
    4.7. Mall Intercept Data Collection Process and Procedures
    4.8. Pilot Study
    4.9. Data Analysis
        4.9.1. Descriptive Statistics and Correlations
        4.9.2. Path analysis using SEM
Chapter 5 Data Analysis and Results
    5.1. Results of Demographic Characteristics of Respondents
    5.2. Exploratory Factor Analysis
    5.3. Confirmatory Factor Analysis
    5.4. Structural Equation Modeling (SEM)
        5.4.1. Measurement Model Fit
        5.4.2. Structural Model fit
        5.4.3. Hypothesis Testing and Effects
    5.5. Moderation Analysis
        5.5.1. Moderating effects of shopping Motivation
            5.5.1.1. Convenience—Shopping Motivation—Arousal
        5.5.2. Moderating effect of self-image congruence
Chapter 6 Discussion
    6.1. Descriptive Results
    6.2. Mall attributes and Emotional states
    6.3. Mall Attributes, Shopping Motivation, and Emotions
    6.4. Mall Attributes, Self-image Congruence, and Emotions
    6.5. Impact of Emotions on Mall Patronage and Re-patronage
Chapter 7 Conclusion
    7.1. Theoretical Contribution
    7.2. Practical Implication
    7.3. Study Limitations and Future Research Directions
References
Appendix A
Appendix B
Acknowledgement
Academic Articles and Research Outcomes in Study Period



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