词汇概念与认知模式理论角度下的商标侵权案例研究

发布时间：2017-10-01 17:37

本文关键词：词汇概念与认知模式理论角度下的商标侵权案例研究

【摘要】：随着法律语言学研究范围的不断扩大，，语言学在法律中的作用日益突出。目前，商标侵权案件频发但从语言角度对商标侵权进行分析研究的数量较少。商标侵权现象既是一种语言现象，也是一种心理现象。本文主要采用描述、定性的研究方法，运用词汇概念与认知模式理论对五起混淆或淡化所致的商标侵权案例进行分析。词汇概念与认知模式理论（LCCM Theory）是语言学和心理学的结合,本文运用这一理论分析和探究商标侵权的特点，商标侵权的语言学及心理学基础。通过对国内外商标侵权案例进行分析，笔者分别总结出商标混淆和商标淡化认知概貌（cognitive model profile）。在对商标侵权案例进行分析的过程中，我们发现厂家和商家常利用商标读音、字形及含义近似使消费者产生认知错误，这一点在商标混淆案例中表现尤为突出。而在多数商标淡化案例中，消费者通常会产生两种认知概貌，进而削弱商标功能。笔者希望商标侵权这一领域今后能得到学者更多的注意，同时也希望本研究不仅对司法实践中的商标侵权判定有所帮助，同时也为从其他角度对商标侵权案例进行研究有所帮助。
【关键词】：商标侵权 词汇概念与认知模式理论 商标混淆 商标淡化
【学位授予单位】：西南政法大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：D923.43;D90-055
【目录】：

Acknowledgements4-5
Abstract5-6
摘要6-11
Chapter 1 Introduction11-14
1.1 Research Background11-12
1.2 Significance of the Study12
1.3 Aim, Method and Description of Data12-13
1.4 Organization of the Thesis13-14
Chapter 2 Literature Review14-29
2.1 Introduction14-17
2.1.1 Introduction to Trademark14
2.1.2 Functions of Trademarks14-17
2.2 Trademark Infringement17-18
2.3 Lexical Concept18-19
2.4 Cognitive Model19
2.5 Trademark Infringement Cases, Language, Psychology19-27
2.5.1 Introduction19-20
2.5.2 Study of Trademark Infringement Cases by Linguists20-22
2.5.3 Study of Trademark Infringement Cases by Law Professors22-25
2.5.4 Study of Trademark Infringement Cases by Psychologist25-27
2.6 Summary27-29
Chapter 3 Theoretic Framework29-34
3.1 Introduction29
3.2 LCCM Theory29-33
3.2.1 Lexical Concepts and Cognitive models29-32
3.2.2 Access Route Activation32-33
3.3 Summary33-34
Chapter 4 Analysis of Trademark Infringement Cases Caused by Confusion under the LCCM Theory34-46
4.1 Introduction34
4.2 Lexical Concepts in the Trademark Infringement Cases Caused by Confusion34-35
4.3 Cognitive Models in the Trademark Infringement Cases Caused by Confusion35-36
4.4 LCCM Theory in Trademarks36
4.5 Case Study36-45
4.5.1 Youyou Industrial Company v. Xiangchuan Food Company36-40
4.5.2 ConAgra, Inc. v. Geo. A. Hormell &Company40-44
4.5.3 Guangdong Honda Automobile Co., Ltd v. Guangzhou Linye Mechanical & Electrical Technology Co., Ltd44-45
4.6 Summary45-46
Chapter 5 Analysis of Trademark Infringement Cases Caused by Dilution under the LCCM Theory46-52
5.1 Introduction46
5.2 Lexical Concepts in the Trademark Infringement Cases Caused by Dilution46
5.3 Cognitive Models in the Trademark Infringement Cases Caused by Dilution46-47
5.4 Case Study47-51
5.4.1 Victoria’s Secret v. Victor Moseley47-49
5.4.2 Yili Industrial Group Co. Ltd. v. Wenzhou Longwan Hecheng Haicheng Sales Department of Plumbing49-51
5.5 Summary51-52
Chapter 6 Conclusion52-55
6.1 Major Findings52-53
6.2 Limitations53-54
6.3 Suggestions for Future Research54-55
References55-57