企业社会责任:中国建筑公司在非洲的优势与劣势分析

发布时间：2018-01-08 11:00

本文关键词：企业社会责任:中国建筑公司在非洲的优势与劣势分析　出处：《清华大学》2014年硕士论文　论文类型：学位论文

【摘要】：中国国际工程公司(CICCs)正快速发展海外业务,并已成为非洲建设市场占据主导地位的市场主体之一。与此同时,特别是对于发展中的国家及地区而言,企业社会责任(CSR)已经成为各承包商开展相关业务过程中的一个关键问题。所以,各国际工程承包企业需要清楚地认识和理解企业社会责任背后的含义,分辨其优势和劣势,掌握其实施过程,管控其实施水平,判断其未来的机遇与挑战。这对于中国承包商继续扩大在竞争激烈的非洲承包市场的份额和优势也具有十分重要的意义。现在,企业社会责任和企业责任被视为是在非洲开展各项业务时所必须面对的新的重要因素。所以,就这一点而言,对于中国国际工程承包商来说就需要建立相关指标对其在非开展业务开展相关的评价,并利用这些指标提供切实可行的解决方案。这也将有助于改善在非洲相关行业企业的企业社会责任水平,并且也有助于站在非洲当地居民和消费者的角度上探讨中国国际工程承包商在业务开展地的实际企业社会责任状况。以上背景的分析也是此项研究工作的前提。基于此,研究沿着两个不同的研究思路对此问题开展了调查分析工作,也就是从非洲当地居民与中资施工方等两个方向对企业社会责任绩效进行考察。然后,研究对于中国国际承包商在非洲开展业务过程中企业社会责任的一些方面开展了更为深入的分析,这包括企业社会责任开展的战略,实施的水平,优缺点以及未来的发展预测等等。与此同时,研究利用尼日利亚作为研究案例,这是因为尼日利亚是非洲最大的经济体,并且吸引了最多的中国建设投资,这对于清晰认识企业社会责任在非现状具有显著代表性。研究运用了结合文献综述和网络封闭式调查问卷的研究方法,基于中国承包商和非洲居民两个维度开展了研究工作,对企业社会责任的优势、实施、劣势和未来展望等四个因素进行了观察和分析。最终,SWOT分析模型被用来作为一个标准的最终分析模型,来进一步突出本研究所得出的结果,并且为非洲的消费者(政府和私人投资者)以及中国的项目参与者(政府、中国大型国企以及私人小型承包商)提供相应的政策和实施建议。
[Abstract]:China international engineering company (CICCs) is the rapid development of overseas business, and has become one of the African construction market occupy the dominant position in the market. At the same time, especially for the countries and regions in the development, corporate social responsibility (CSR) has become a key problem of each contractor development related business process. So, the international engineering contracting enterprises need to know and understand what the meaning of corporate social responsibility, distinguish the advantages and disadvantages, grasp the implementation process, the implementation of management level, determine the future opportunities and challenges. This has a very important meaning for the China contractors continue to expand in the fierce competition in the African market share contract and now, the corporate social responsibility and corporate responsibility is regarded as an important factor in the new must face to carry out the business in Africa. So, on this point As for Chinese international engineering contractors will need to establish the index of correlation in non business to carry out the evaluation, and use these indicators to provide a feasible solution. It will also contribute to the improvement in Africa related industries and enterprises in the social responsibility of the enterprise level, and also help local residents stand in Africa and the consumer perspective on China international engineering contractor in the actual situation of enterprise social responsibility business development. The premise is the background analysis of the above research work. Based on this, the research along two different approaches to the research of this problem to carry out investigation work, is also from Africa, local residents and Chinese construction etc. the two directions of the corporate social responsibility performance were investigated. Then, the research for Chinese international contractors to carry out corporate social responsibility in the business process in Africa some To carry out a more in-depth analysis, including the social responsibility of the enterprise development strategy, the level of implementation, and the future development of the advantages and disadvantages of prediction and so on. At the same time, using Nigeria as a case study, this is because Nigeria is Africa's largest economy, and attracted the most Chinese construction investment, for a clear understanding of this corporate social responsibility has the remarkable representative in the non use of the status quo. Combined with the method of literature review and network closed questionnaire, the two dimensions of Chinese contractors and African residents to carry out research work on the implementation of corporate social responsibility, and observed and analyzed the disadvantages and future prospects and other four factors. Finally, SWOT model is used as the final analysis model of a standard, to further highlight the results of this study, and for Africa Consumers (government and private investors) and Chinese project participants (government, China's large state owned enterprises and private small contractors) provide corresponding policies and implementation proposals.

【学位授予单位】：清华大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F426.92;F270

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