中铁EY公司国际化经营战略研究

发布时间：2018-01-22 07:51

本文关键词： 国际化经营市场环境竞争发展　出处：《西南交通大学》2014年硕士论文　论文类型：学位论文

【摘要】：中国中铁股份有限公司是我国基本建设设计施工领域里的龙头企业,经营规模已进入全球500强,企业品牌价值也已进入世界500强,并成功在香港和内地整体上市,目前在全球建筑业最大承包商中位列第四,亚洲第一。而EY有限责任公司是总公司下属的勘察、设计、咨询大型企业。中铁EY公司实施国际化经营战略是适应经济全球化的必然选择；是落实股份公司和中铁EY公司总体发展战略的必然要求；是保持中铁EY公司竞争优势的现实需要；是加快与国际接轨的重要途径。通过对国际发展环境、行业环境以及中铁EY公司国际化经营现状优劣势的分析。笔者认为公司的经营范围及核心产品上,因以基础设施建设为主,在更高层次上、更广领域里多元覆盖的产业格局。在区域目标市场上,因在2014开始全面开拓非洲市场,扩大亚洲地区的市场份额,大力开发拉美和大洋洲市场。从而形成“大海外”的经营布局,同时逐步完善和完成海外经营点的布局。最后为了保证公司国际化经营战略目标的成功实现,公司确定了以准确合理定位,再造国际经营流程；强化主业,产生整合效应,构建多元国际化经营格局；创新经营模式,实现业务升级；加快培养国际化经营人才步伐,强化项目管理团队建设；建立健全国际化经营管理机制；提高业务和项目管理水平；承担社会责任,促进企业和谐发展为主的保障措施。
[Abstract]:China Railway Group Limited is the design and construction of basic construction in the field of China's leading enterprises, the scale of operation has entered the world's top 500, the brand value of enterprises has entered the world top 500, and successfully in Hongkong and the mainland in the overall market, currently ranked in the global construction industry the largest contractor in fourth, the first in Asia. While EY is a limited liability company corporation the investigation, design, consulting large enterprises. EY implementation of international business strategy is the inevitable choice to adapt to the economic globalization; is to implement the joint-stock company and the company's overall development strategy of China Railway EY the inevitable requirement; is the need to maintain competitive advantage in EY's reality; is an important way to accelerate with international standards through the international development. The environment, industry environment analysis and EY internationalization. The author believes that the advantages and disadvantages of the status and business scope of the company's core products Because, in infrastructure construction, at a higher level, multiple coverage of the industrial pattern of wider fields. In the region of the target market, because in 2014 began to fully explore the African market, expand the market share in the Asia region, vigorously develop the Latin American and Oceania market. To form a "overseas" business layout at the same time, gradually improve and complete the overseas operating point layout. Finally in order to ensure the goal of the company's international business strategy successfully, the company determined to accurate positioning, international business process reengineering; strengthen the integration of industry, produce effect, construct the diversified pattern of internationalization; innovative business model, realize the upgrading of business; speeding up the training of international business professionals the pace of strengthening the construction project management team; establish and perfect international management mechanism; improve the project management level of business and social responsibility, promote enterprises; The guarantee measures for the harmonious development of the industry.

【学位授予单位】：西南交通大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F426.92;F272.3

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