基于核心竞争力的北京市低资质施工企业发展战略研究

发布时间：2018-02-15 10:27

本文关键词： 低资质施工企业核心竞争力企业战略　出处：《北京交通大学》2014年硕士论文　论文类型：学位论文

【摘要】：摘要：随着北京建筑行业的迅速发展,越来越多的国有大型建筑企业、外地建筑企业进驻北京,建筑市场竞争日趋激烈。作为北京市建筑行业的生力军,北京市属二三级资质企业大多数缺乏持续发展的核心优势,市场竞争力差,市场份额很低。因此,低资质企业需要从企业内部挖掘竞争优势,制定配套的企业战略,培育企业核心竞争力,促进市场竞争力的提升,实现企业的可持续发展。本文以北京市二三级资质施工总承包企业为研究对象,通过调研走访,对企业的内外部环境进行了分析,认识到低资质企业面临的内外部环境的严峻性。为了提升低资质施工企业市场竞争力,提出低资质企业通过培育和发展企业核心竞争力,来增强企业的市场竞争力的必要性和重要性。文章首先从企业资源、经营能力、管理能力、企业文化四方面分析构成建筑施工企业核心竞争力的指标因素,从而构建指标评价体系,采用专家打分法获得指标权重,形成低资质企业核心竞争力指标评价模型。然后,分析了低资质与高资质企业在选择核心竞争力上的区别,并给出低资质施工企业根据评价结果如何来确定企业的核心竞争力。在此基础上,结合北京市低资质施工企业的总体情况,提出企业核心竞争力培育的几个主要方向,并基于核心竞争力来制定具体的战略,为北京市低资质施工企业发展战略的制定提供借鉴。最后以北京市T公司作为实例,详细分析了企业核心竞争力的确定,并以核心竞争力为基础制定企业的发展战略。
[Abstract]:Absrtact: with the rapid development of Beijing construction industry, more and more large state-owned construction enterprises, foreign construction enterprises stationed in Beijing, the construction market competition is becoming increasingly fierce. Most of the second-third-level qualified enterprises in Beijing lack the core advantages of sustained development, poor market competitiveness and low market share. Therefore, low-qualified enterprises need to tap their competitive advantages from within the enterprise and formulate a supporting enterprise strategy. Cultivate the core competitiveness of enterprises, promote the promotion of market competitiveness, and realize the sustainable development of enterprises. This paper takes the construction general contracting enterprise of the second and third grade qualification of Beijing as the research object, through the investigation and visit, it analyzes the internal and external environment of the enterprise. Recognizing the seriousness of the internal and external environment faced by low-qualified enterprises. In order to enhance the market competitiveness of low-qualified construction enterprises, it is proposed that low-qualified enterprises should foster and develop their core competitiveness, Firstly, the paper analyzes the index factors that constitute the core competitiveness of construction enterprises from four aspects: enterprise resources, management ability, management ability and corporate culture. Thus, the index evaluation system is constructed, and the index weight is obtained by using expert scoring method, and the evaluation model of core competitiveness of low qualification enterprises is formed. Then, the difference between low qualification and high qualification enterprises in selecting core competence is analyzed. On the basis of this, combining with the overall situation of the low-qualified construction enterprises in Beijing, this paper puts forward several main directions for the cultivation of the core competence of the enterprises. And based on the core competitiveness to formulate specific strategies to provide a reference for the development strategy of low-qualified construction enterprises in Beijing. Finally, taking Beijing T Company as an example, the determination of core competitiveness of enterprises is analyzed in detail. And to the core competitiveness as the basis for the formulation of enterprise development strategy.
【学位授予单位】：北京交通大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F426.92;F272

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