J建筑装饰公司发展战略研究

发布时间：2018-02-16 02:49

本文关键词： 建筑装饰建筑智能化发展战略 J公司　出处：《中国地质大学（北京）》2014年硕士论文　论文类型：学位论文

【摘要】：建筑装饰行业具有“大行业、小企业”的特点，竞争越来越激烈，行业毛利率逐年下降。J公司作为一家中型装饰企业，发展进入瓶颈期，面临着战略转型，，本文通过研究分析，为J公司制定未来战略发展规划并指导实施，确保J公司发展壮大。笔者采用行业资料收集、标杆企业研究，问卷调查、访谈等方法，运用现代企业战略管理思想和相关分析工具对J公司进行详细研究。首先针对影响J公司的宏观环境、建筑装饰行业以及建筑智能化行业进行详尽的分析并对行业未来的发展走向进行预测，明确J公司的行业定位，为战略规划提供外部依据。然后对J公司内部业务运营（市场营销、设计、工程管理、采购管理）、人力资源、财务资源以及无形资源进行优劣势分析，对比标杆企业，提取J公司的核心竞争力，为战略规划实现提供内部保障。最后根据J公司内外部分析，制定出J公司未来的发展战略，包括使命远景、战略目标、商业模式，在战略规划的基础上制定出战略实施的详细策略。并分析评估J公司战略规划实施过程中面临的风险，强化企业内部营销、组织、人力、财务、信息化、企业文化等内部资源能力，提升核心能力，弥补短板，构建战略实施支撑体系。本文为J公司制定了适应行业和适合自身的发展战略，对J公司未来的发展有指导意义，对笔者自身战略规划积累也有理论和实践相结合的促进意义。
[Abstract]:The construction decoration industry has the characteristic of "big industry, small enterprise", the competition is more and more intense, the gross profit rate of industry drops year by year. J company, as a medium-sized decoration enterprise, develops into the bottleneck period, faces the strategic transformation, through the research and analysis, Make the future strategic development plan for J company and guide the implementation to ensure J company growth and growth. The author uses industry data collection, benchmarking enterprise research, questionnaire survey, interview and other methods, using modern enterprise strategic management ideas and related analysis tools to conduct a detailed study of J company. The construction decoration industry and the building intelligence industry carry on the detailed analysis and to the industry future development direction carries on the forecast, clear J company's profession position, To provide external basis for strategic planning. Then to J company internal business operations (marketing, design, engineering management, procurement management, human resources, financial resources and intangible resources, compared with benchmarking enterprises, Finally, according to the internal and external analysis of J Company, we draw up the future development strategy of J Company, including mission vision, strategic objectives, business model, On the basis of strategic planning, the detailed strategy of strategic implementation is worked out, and the risks encountered in the implementation of strategic planning of company J are analyzed and evaluated, and internal marketing, organization, manpower, finance, information, and information are strengthened. Enterprise culture and other internal resources capacity, enhance core competence, make up for the short board, build a strategic implementation support system. This paper formulates the development strategy for J Company which is suitable for the industry and its own, which is of guiding significance to the future development of J Company, and to the author's own strategic planning accumulation, which is also a combination of theory and practice to promote the development of J Company.
【学位授予单位】：中国地质大学（北京）
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F426.92;F272

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