基于消费体验的商业综合体内部交通空间设计研究

发布时间：2018-03-01 08:56

本文关键词： 商业综合体交通空间消费行为消费体验　出处：《青岛理工大学》2014年硕士论文　论文类型：学位论文

【摘要】：市场经济的快速发展使商业活动变得日益频繁和密集，商业综合体作为目前最常见的大型综合功能建筑，在城市中占据着越来越重要的地位。伴随着商业经济的高速发展，消费者与消费商品之间的矛盾演变为消费者日益增长的购物感受需求与目前商业综合体内部交通空间不能满足感受需求之间的矛盾。随着目前我国政策对于住宅市场的整体调控，混合型功能综合体建筑越来越成为开发商青睐的城市建筑形式，部分地方政府也倾向于通过这种大规模的功能混合型建筑带来城市核心区的繁荣和地区的经济文化发展。目前，商业综合体的研究正处于探索阶段，如何在满足消费者商品购物需求的同时，更合理有效地满足其对商业空间感受的需要；如何营造更加宜人的内部交通空间，引导消费者的积极消费情绪，最终完成愉悦的消费体验成为了开发商和设计者需要共同面临的问题。本文研究的商业综合体内部交通空间区别于一般性商业建筑内部空间，，是基于体验视角下的商业综合体内部交通空间设计，从经济学、心理学、社会学等多种角度展开的。文章首先对商业综合体的概念、消费行为以及消费者行为模式作为研究基础提出相关问题；第二，针对商业综合体内部交通空间的构成，即水平交通体系、竖向交通体系、常见节点空间三部分分别研究其功能特点；最后，结合青岛市李沧区万达广场实际案例，就目前其运营状况来看，分析了其设计过程中对于内部交通空间的塑造手法。第三，提出了制约和影响商业综合体内部交通空间设计的条件和因素，并且提出了相应的设计原则、策略和手法，为我国商业综合体内部交通空间设计工作提出了理论性参考。
[Abstract]:With the rapid development of market economy, commercial activities become more and more frequent and intensive. As the most common large-scale comprehensive function building, commercial complex occupies a more and more important position in the city. The contradiction between consumers and consumer goods evolves into the contradiction between consumers' growing demand for shopping feelings and the inability of the traffic space within the current commercial complex to meet the perceived demand. The overall regulation of the market, Hybrid functional complex has become the preferred form of urban architecture by developers. Some local governments also tend to bring prosperity of urban core areas and regional economic and cultural development through this large-scale functional hybrid architecture. At present, the research of commercial complex is in the exploratory stage, how to meet the needs of consumers' shopping needs, how to meet the needs of their feelings of commercial space more reasonably and effectively, how to create a more pleasant internal traffic space, Guiding the consumer's positive consumer sentiment and finally completing the pleasant consumption experience has become a common problem that developers and designers need to face. The internal traffic space of the commercial complex studied in this paper is different from the interior space of the general commercial building. It is based on the experience angle of view of the interior traffic space design of the commercial complex, from economics, psychology, Firstly, the paper puts forward the concept of commercial complex, consumer behavior and consumer behavior model as the basis of the research; second, the composition of the internal traffic space of the commercial complex. That is, horizontal traffic system, vertical traffic system, common node space three parts respectively study its functional characteristics; finally, combined with the actual case of Wanda Square, LiCang District, Qingdao City, from the point of view of its current operating situation, Thirdly, the conditions and factors that restrict and influence the design of internal traffic space of commercial complex are put forward, and the corresponding design principles, strategies and techniques are put forward. It provides a theoretical reference for the internal traffic space design of commercial complex in China.
【学位授予单位】：青岛理工大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：TU247

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