中国人造板行业发展专题研究

发布时间：2018-04-12 16:29

本文选题：人造板 + 发展战略　；参考：《上海外国语大学》2014年硕士论文

【摘要】：改革开放30多年来，中国的经济发展取得了全球瞩目的成绩，，各行各业蓬勃发展，对于我国人造板行业也不例外，虽然起步较晚，但是发展迅速，目前已经是世界第一大生产和消费国，是我国的传统支柱产业，对我国的经济发展起着至关重要作用。但是在人造板行业取得快速发展的过程中，出现了诸多问题，长期健康发展遇到瓶颈和制约。随着世界经济环境的不断变化，我国人造板行业应采取何种发展方式，如何充分利用自身优势提高资源利用率，如何利用战略管理方法提高产品市场竞争力，如何通过资源整合与品牌建设提高行业整体竞争优势，如何制定行业健康持续的发展战略成为我国人造板行业迫切需要解决的问题。本文以战略管理理论知识和战略模型工具为分析基础，以我国人造板行业发展环境为背景，结合当前行业发展现状分析发现问题；通过战略模型中的PEST环境分析、波特五力竞争模型分析、SWOT分析深入分析我国人造板行业在快速发展中突显的问题；通过资源整合和品牌建设相结合的实施建议，得出中国人造板行业发展专题研宄成果。全文共分五个章节，第一章，绪论。本章主要说明研宄背景以及研宄的意义和目的，阐述研宄内容和方法，归纳国内外对人造板行业的研宄成果；第二章，中国人造板行业概括研宄。本章主要简述人造板行业的基础情况、发展历程和现状，系统概括了人造板行业的整体情况，发现行业问题；第三章，中国人造板行业战略模型分析与问题研宄。本章概括战略管理理论知识，通过战略模型中的PEST环境分析、波特五力竞争模型分析、SWOT分析工具深入分析我国人造板行业在快速发展中的问题，以及问题产生的根源；第四章，中国人造板行业发展实施建议。本章提出资源整合与品牌建设的建议方法，通过战略模型工具分析为依据，结合当前行业发展现状为基础，实施中国人造板行业发展建议；第五章，总结。本章概括本文的研宄成果，汇总了研宄过程中的难点，提出不足之处以及有待提高的部分。本文系统总结了中国人造板行业的发展历程与现状，指出了目前行业存在的显著问题，在整个行业尚缺乏发展目标的情况下，通过系统的理论知识研宄分析，同时结合行业现状和战略环境，提出了中国人造板行业发展实施建议，这对于改善我国人造板行业的健康发展、提高整体市场竞争力、提高木材资源利用率等都必将起到积极的作用。
[Abstract]:Over the past 30 years of reform and opening up, China's economic development has made remarkable achievements in the world. Various industries have flourished, and the wood-based panel industry in China is no exception. Although it started relatively late, it has developed rapidly.At present, it is the largest production and consumption country in the world, is the traditional pillar industry of our country, and plays a vital role in the economic development of our country.However, in the process of rapid development of wood-based panel industry, there are many problems, long-term healthy development encountered bottlenecks and constraints.With the constant change of the world economic environment, what kind of development mode should be adopted in China's wood-based panel industry, how to make full use of its own advantages to improve the utilization of resources, and how to use the strategic management method to improve the competitiveness of the product market.How to improve the overall competitive advantage of the industry through the integration of resources and brand building, and how to formulate a healthy and sustainable development strategy of the industry has become an urgent problem to be solved by the wood-based panel industry in China.Based on the theory of strategic management and strategic model tools, this paper analyzes and finds the problems in the context of the development environment of China's wood-based panel industry, and analyzes the problems through the analysis of the PEST environment in the strategic model.The SWOT analysis analyzes the problems highlighted in the rapid development of the wood-based panel industry in China, and obtains the special research results of the development of the wood-based panel industry in China through the implementation suggestions of the combination of resource integration and brand building.The full text is divided into five chapters, the first chapter, introduction.This chapter mainly explains the research background, the significance and purpose of the research, expounds the contents and methods of the research, and summarizes the research results of the wood-based panel industry at home and abroad; chapter two, the summary study of the wood-based panel industry in China.This chapter mainly describes the basic situation, development history and present situation of wood-based panel industry, systematically summarizes the overall situation of wood-based panel industry, finds out the industry problems; chapter three, strategic model analysis and problem research of China wood-based panel industry.Suggestions for the development of Chinese wood-based panel industry.This chapter puts forward the suggested methods of resource integration and brand building, based on the analysis of strategic model tools, combined with the current industry development status as the basis, the implementation of China's wood-based panel industry development proposals; chapter five, summary.This chapter summarizes the research results of this paper, summarizes the difficulties in the research process, puts forward the shortcomings and the parts to be improved.This paper systematically summarizes the development course and present situation of the wood-based panel industry in China, points out the obvious problems existing in the industry at present, and analyzes through systematic theoretical knowledge research and analysis in the absence of the development goal of the whole industry.At the same time, combined with the current situation and strategic environment of the industry, the paper puts forward some suggestions for the development of China's wood-based panel industry, which will improve the healthy development of China's wood-based panel industry and enhance the overall market competitiveness.Improving the utilization rate of wood resources will certainly play a positive role.
【学位授予单位】：上海外国语大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F426.92

【参考文献】