中建商品混凝土有限公司发展战略研究

发布时间：2018-06-07 17:07

本文选题：PEST分析 + 行业分析　；参考：《电子科技大学》2014年硕士论文

【摘要】：本论文基于战略管理相关理论,通过使用宏观环境分析(PEST)、行业分析(波特五力分析模型)、战略匹配分析(SWOT模型)工具,对中建商品混凝土有限公司所处的发展环境,自身的优势、劣势,以及面对的威胁和机会进行分析。通过战略匹配分析,明确其当前形势下的发展战略选择。研究内容全面覆盖了中建商品混凝土有限公司的宏观环境分析、行业竞争力分析,以及企业发展现状、内部环境分析,并选择世界混凝土行业领军企业进行了经验分析。按照发挥优势因素,克服不利因素,利用机会因素,化解威胁因素的思路,来制定发展策略。通过战略匹配分析、借鉴成功企业经验,立足当前实际,着眼未来的持续健康发展,运用综合分析方法,将思考提炼出的各种因素加以组合,将外在条件的要求与自身转型发展内在动力的共同作用相结合,得出中建商品混凝土有限公司一系列未来发展的可选择对策。通过以上研究分析,本文认为,随着中国经济持续健康发展、城镇化进程的加速,中国的混凝土行业具备非常广阔的发展前景。中国的混凝土行业正处于高速成长期向成熟稳定期过渡的关键阶段,但行业内部观念落后、无序竞争,问题较多,行业可能在三至五年内重新划定格局。中建商品混凝土有限公司作为行业名列前茅的企业,要抓住这一机会,通过走产业一体化之路、科技领先之路、资本运作之路、数字化之路、国际化之路和可持续发展之路,率先实现由粗放型向集约环保型发展的转型升级。通过发展质量的提升,在行业重新洗牌的关键阶段脱颖而出,将自己打造为具有国际竞争力、引领行业发展的领军企业,以示范和带动作用,加快中国混凝土行业的转型升级。在我国经济发展的基础上,中建商品混凝土有限公司完全有条件打造成为具有世界竞争力、影响力的品牌企业,代表中国混凝土企业与世界企业同台竞争,大幅提升中国混凝土行业的世界影响力。如果中建商品混凝土有限公司能够很好地践行本文提出的发展战略,将带来节约资源、保护环境、增加经济效益、社会效益的积极影响。
[Abstract]:Based on the theory of strategic management, this paper uses the tools of macroscopic environmental analysis (PESTT), industry analysis (Porter's five-force analysis model, strategic matching analysis / SWOT model) to analyze the development environment of China Construction Commodity concrete Co., Ltd. Analyze your strengths, weaknesses, and threats and opportunities. Through the strategic matching analysis, clear its current situation under the development strategy choice. The content of the study covers the macro environment analysis, industry competitiveness analysis, enterprise development status quo, internal environment analysis, and the selection of the world's leading concrete industry enterprises for empirical analysis. According to the idea of exerting advantage factor, overcoming disadvantage factor, utilizing opportunity factor and dissolving threat factor, the development strategy is formulated. Through the strategic matching analysis, drawing lessons from the successful enterprise experience, basing on the current reality, focusing on the sustainable and healthy development in the future, using the comprehensive analysis method, the paper combines the various factors of thinking out. By combining the external requirements with the internal motive force of its own transformation and development, a series of selectable countermeasures for the future development of China Construction Commodity concrete Co., Ltd are obtained. Through the above research and analysis, this paper holds that with the sustained and healthy development of China's economy and the acceleration of urbanization, the concrete industry in China has a very broad development prospect. China's concrete industry is in a critical stage of transition from high speed growth to mature and stable period, but the concept of industry is backward, disorderly competition, there are many problems, the industry may redefine the pattern within three to five years. China Construction Commodity concrete Co., Ltd., as one of the leading companies in the industry, should seize this opportunity by taking the road of industrial integration, leading technology, capital operation, digitization, internationalization and sustainable development. The first to achieve from extensive to intensive environmental protection-oriented development of the transformation and upgrading. Through the improvement of development quality, stand out in the key stage of reshuffle of the industry, build itself into a leading enterprise with international competitiveness and leading the development of the industry, and speed up the transformation and upgrading of China's concrete industry by demonstration and leading role. On the basis of the economic development of our country, China Construction Commodity concrete Co., Ltd. is fully qualified to become a brand enterprise with world competitiveness and influence, representing Chinese concrete enterprises to compete with the world's enterprises in the same stage. Greatly enhance the impact of China's concrete industry in the world. If Zhongjian Commodity concrete Co., Ltd. can carry out the development strategy proposed in this paper, it will bring about the positive influence of saving resources, protecting environment, increasing economic benefit and social benefit.
【学位授予单位】：电子科技大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F426.92;F272

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