半岛龙庭二期项目风险管理研究

发布时间：2018-06-20 07:46

本文选题：房地产项目 + 风险管理　；参考：《中国海洋大学》2014年硕士论文

【摘要】：半岛龙庭二期项目是一个周期长、投资多、内部结构复杂、外部联系广泛的大型房地产项目,在该项目实施过程中,常受到很多不确定性的因素的影响,带来投资、工期、质量、安全等方面的风险,迫切需要加强风险管理,实施积极主动防控,以减少或者避免损失,因此,本论文选取该项目作为载体,对建设房地产项目风险管理进行研究。实现半岛龙庭项目全面风险管理,对于风险管理可操作性进一步分析研究,采取科学有效的应对措施,最终能够使得半岛龙庭项目的风险降到最低,减少施工效益的流失,实现最大效益。本文在风险管理相关理论的基础上,结合半岛龙庭二期房地产建设项目,首先识别房地产项目风险,确定各个阶段房地产项目风险种类：其次,利用相关风险评价方法,进一步分析半岛龙庭二期项目风险,并进行风险评价：最终说明房地产项目风险管理的程序和方法,并对半岛龙庭二期项目风险评价情况进行风险应对策略研究,制定出有针对性的风险防范措施。本文采用工作结构分解法、房地产项目流程分析法识别项目风险,认识到风险的风险划分为经济方面、政治方面、技术方面、经营和自然方面,然后再将风险细化,与实际情况相结合,具体风险因素具体分析。综合评价半岛龙庭项目的开发风险,通过这种方式发现这一个工程的综合风险相对偏低。除此之外,通过分析结果我们同样能够发现该工程的经营风险是多种风险中最大的,经济风险与技术风险紧随其后,自然风险和政治风险还算得上比较小。因此,我们把经营风险、经济风险作为重点进行监控。根据莱州市半岛龙庭项目的风险评价结果,提出应对风险的具体策略。关于政策风险,相关措施大体上涉及到以下几方面：细致深入的研究有关制度以及经济政策；认真对莱州市房地产行情进行调查研究；积极主动的和本地政府有关机构进行交流互动,建立起良好的关系;准确定位该项目,尤其是需要注意自己所进行的项目存在一定的差异化。关于供求风险,相关措施大体上涉及到以下几方面：细致的开着市场调研,同时充分评估自己附近具体对手的实际状况;灵活的选择营销方法,经由有效的信息技术手段来增加销量；结合价格折扣与差别定价。关于融资风险方面,相关措施大体上涉及到以下几方面：向金融机构贷款；以相关合作的形式进行融资；以预售方式加快资金回笼速度。关于合同风险,相关措施大体上涉及到以下几方面：合同条款一定要保持规范、严密,利用科学合理的合同计价形式。关于建筑设计的风险,相关措施大体上涉及到以下几方面：在初始施工前严格审核图纸,并且还应当做好技术交底工作：认真仔细的对变更进行审查。关于建筑材料风险,相关措施大体上涉及到以下几方面：货比三家,通过详细的调查、分析对比,选择优质的供货商；选择科学合理的风险转移措施,通过这种方式来尽可能的应对原材料涨价造成的威胁。
[Abstract]:The two phase of Peninsular Dragon Court is a large real estate project with long period, more investment, complicated internal structure and extensive external connection. In the process of the project, it is often affected by many uncertain factors and brings the risk of investment, time limit, quality, safety and so on. It is urgent to strengthen risk management and carry out active prevention and control. In order to reduce or avoid the loss, this paper selects the project as a carrier to study the risk management of the construction of real estate projects. To realize the comprehensive risk management of the peninsula Dragon Court project, further analyze the feasibility of risk management and take scientific and effective measures, and finally make the risk reduction of the peninsula Dragon Court project. On the basis of the related theory of risk management and the two term real estate project of Peninsular Dragon Court, this paper first identifies the risk of real estate projects and determines the risk types of real estate projects in each stage. Secondly, it uses related risk assessment methods to further analyze the two of Peninsular Dragon Court. Project risk and risk evaluation: finally, the procedure and method of risk management in real estate project are explained, and the risk response strategy of the two phase project risk assessment of Peninsular Dragon Court is studied, and the targeted risk prevention measures are formulated. This paper uses the method of working structure and the analysis of the real estate project process to identify the project wind. Risk, recognizing that risk risk is divided into economic, political, technical, management and natural aspects, and then the risk is refined, combined with the actual situation, specific analysis of specific risk factors. Comprehensive evaluation of the risk of the development of the peninsula Dragon Court project, through this way to find the overall risk of this project is relatively low. In addition, through the analysis, we can also find that the operation risk of the project is the largest of various risks, the economic risk and the technical risk are closely followed, the natural risk and the political risk are still relatively small. Therefore, we monitor the operational risk and the economic risk as the key point. According to the risk of the Laizhou Peninsula Dragon Court project The results of the evaluation, put forward specific strategies to deal with risk. On policy risk, the relevant measures generally involve the following aspects: careful and in-depth study of the relevant systems and economic policies; careful investigation and Research on the real estate market in Laizhou; active and active exchanges and interaction with relevant local government agencies to establish a good good. There is a certain difference in the accurate positioning of the project, especially the need to pay attention to the project. On the supply and demand risk, the relevant measures are generally related to the following aspects: careful market research, and the full assessment of the actual situation of the specific rivals in the vicinity; flexible selection of marketing methods, via effective methods. Information technology means to increase sales volume; combined with price discounts and differential pricing. In terms of financing risk, relevant measures generally involve the following aspects: lending to financial institutions; financing in the form of related cooperation; speeding up the return of funds by means of pre sale. Related measures are generally involved in the contract risk. The following aspects: the terms of the contract must be kept in standard, strict, and using a scientific and reasonable form of contract valuation. On the risk of architectural design, the relevant measures are generally related to the following aspects: strictly audit the drawings before the initial construction, and should do a good job of technical broker: careful and careful review of the changes. Building material risk, the relevant measures are generally involved in the following aspects: goods compared to the three, through a detailed investigation, analysis and comparison, selection of high-quality suppliers; choose a scientific and reasonable risk transfer measures, through this way to the extent possible to deal with the threat of the price of raw materials.
【学位授予单位】：中国海洋大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F299.233.4;TU71

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