湖南建工路桥集团有限公司发展战略研究

发布时间：2018-06-28 20:05

本文选题：湖南建工路桥集团有限公司 + SWOT分析　；参考：《成都理工大学》2014年硕士论文

【摘要】：伴随着中国经济社会的巨大发展,建筑行业迎来了发展的春天,产业规模、企业数量、从业人员等都实现了急速扩张。2013年,湖南建工集团整合集团范围内路桥板块的资源,通过整合二、三、四、五、六等子公司路桥板块资源,改制设立国有独资的湖南建工路桥集团有限公司。将建工集团总公司路桥板块的资质分离到湖南建工路桥集团有限公司。此次战略转型对湖南建工集团来说既是挑战又是机遇,在这关键时期,拟成立的湖南建工路桥集团有限公司的发展战略研究已经成为一项紧迫任务。论文通过理论联系实际的方法,综合考虑外部环境的变化,密切关注对公司发展战略产生重大影响的不确定性因素,防范风险,提出湖南建工路桥集团有限公司的发展战略。首先,论文在战略管理的理论基础上,分析了湖南建工路桥集团有限公司战略环境。运用PEST方法分析集团的宏观环境,包括政治、经济、社会和技术环境。探讨其行业竞争环境,包括路桥建筑行业基本概况和行业发展趋势,并运用波特的五力竞争模型分析集团所面临的行业竞争格局,包括现有竞争者的竞争格局、潜在进入者威胁、供应商的谈判能力、消费者的议价能力和替代品的压力等。其次,通过对湖南建工路桥集团有限公司的SWOT分析,得出公司应该主要采取竞争发展战略,充分利用其所面临的机会和自身的优势资源,迅速实现规模扩张,并以多样化经营战略、扭转型战略、防御性战略作为辅助性战略,为竞争发展战略提供保障。其中,重点探讨了公司的战略定位与目标,在经营层发展战略上,确立了公司在未来八年的竞争发展战略为确立“三大核心任务、一条产业链,四大业务类型”,实施“整合内外资源、巩固核心业务、优化产业结构”的总体战略。最后,为保证公司战略的实施提出了相应的保障措施。第一,本文构建了构建公司的战略管理支撑体系；第二,以战略目标为导向,建立组织决策机制,包括了明晰组织决策机制与组织管理变革；第三,提出建立科学合理的财务管理体系,包括资金统筹运作与完善财务预算；第四,指出建立健全人才保障与企业文化体系,包括了完善员工结构,加强企业文化建设、提升品牌影响力,加强技术创新,培养专业施工能力,建立高效的绩效考核体系等。文章以战略管理理论为指导,以PEST、SWOT等方法作为分析工具,深入地调研湖南建工路桥集团有限公司所处的外部环境以及其内部所具有的优势和劣势,更为全面、系统、科学地为其明确发展方向和目标,可以为公司获取机会、保持竞争优势提供一定的指导和借鉴,也将为国内类似的新型路桥企业步入现代化企业发展轨道提供借鉴和发展思路。
[Abstract]:With the tremendous development of China's economy and society, the construction industry has ushered in a spring of development. The scale of the industry, the number of enterprises and the number of employees have all expanded rapidly. In 2013, Hunan Construction and Engineering Group integrated the resources of the road and bridge plates within the group. By integrating the second, third, fourth, fifth and sixth subsidiaries of the road and bridge plate resources, the state-owned Hunan Jiangong Road and Bridge Group Co., Ltd. Will build industry group head office road bridge plate's qualification separates to Hunan construction work road bridge group limited company. This strategic transformation is both a challenge and an opportunity for Hunan Construction Engineering Group. In this critical period, the development strategy research of Hunan Construction and Construction Road and Bridge Group Co., Ltd. has become an urgent task. Through the method of integrating theory with practice, considering the change of external environment, the paper pays close attention to the uncertain factors which have great influence on the development strategy of the company, prevents the risk, and puts forward the development strategy of Hunan Construction Road and Bridge Group Co., Ltd. Firstly, based on the theory of strategic management, the paper analyzes the strategic environment of Hunan Jiangong Road and Bridge Group Co., Ltd. Use pest method to analyze the group's macro environment, including political, economic, social and technical environment. This paper probes into the competition environment of the industry, including the basic situation and the development trend of the road and bridge construction industry, and analyzes the competition pattern of the industry, including the competition pattern of the existing competitors, by using Porter's five-force competition model. Potential entrant threats, supplier bargaining power, consumer bargaining power, and substitute pressure, etc. Secondly, through the SWOT analysis of Hunan Jiangong Road and Bridge Group Co., Ltd, it is concluded that the company should mainly adopt the competitive development strategy, make full use of the opportunities it faces and its own advantage resources, and rapidly realize the scale expansion. Diversification strategy, reverse strategy and defensive strategy are taken as auxiliary strategies to provide guarantee for competitive development strategy. Among them, the strategic orientation and target of the company are mainly discussed, and the competitive development strategy of the company in the next eight years is established as "three core tasks, one industry chain and four business types". Implement the overall strategy of integrating internal and external resources, consolidating core business and optimizing industrial structure. Finally, in order to ensure the implementation of the company strategy, put forward the corresponding safeguards. First, this paper constructs the strategic management support system of the company; second, taking the strategic goal as the direction, establishes the organizational decision-making mechanism, including the clarity of the organizational decision-making mechanism and organizational management reform; third, Put forward the establishment of scientific and reasonable financial management system, including the overall operation of funds and improve the financial budget; fourth, pointed out that the establishment and improvement of talent security and corporate culture system, including the improvement of staff structure, strengthen the construction of corporate culture, Enhance brand influence, strengthen technical innovation, train professional construction ability, establish efficient performance appraisal system, etc. Guided by the theory of strategic management and with the method of PEST-SWOT as an analytical tool, the paper makes a thorough investigation of the external environment of Hunan Construction and Construction Road and Bridge Group Co., Ltd and its internal advantages and disadvantages, which is more comprehensive and systematic. Making clear the development direction and goal scientifically can provide certain guidance and reference for the company to obtain the opportunity and maintain the competitive advantage. It will also provide reference and development ideas for the similar new road and bridge enterprises in our country to step into the development track of the modern enterprise.
【学位授予单位】：成都理工大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F426.92;F272

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