RHC集团营销人员激励机制研究

发布时间：2018-09-13 11:40

【摘要】：随着中共十八届三中全会的召开,相关加速经济发展、加快改革开放步伐的政策一一出台,城市化进程进一步加快,给建筑装饰行业市场的发展带来更广阔空间。 RHC集团,在现在的中国建筑幕墙行业中,处于领先地位。在光电幕墙领域,也是领航型的企业。RHC公司在节能幕墙的相关技术方面,比如技术研发、工程设计、制造与施工等方面,综合实力都很强。作为总部位于深圳,身处珠三角经济带的企业,因为沿海特区政府投资体制改革力度、政策前沿信息与体制受惠程度等因素,RHC集团在行业中崛起得很快。但是,正由于快速扩张,公司的重组改革与营销网络的“广布局”策略,都受到日益激烈的市场竞争与高素质人才队伍建设的牵制。市场的竞争也就是人才的竞争,公司营销团队员工激励措施效果不明显、跨区域经营项目纠纷不断、拆台/抢单现象严重、员工满意度低等情况,严重阻碍了企业的整体布局与二次腾飞。怎样构建科学实用的营销人员激励机制,采取哪些符合企业现状的管理措施,激发营销人员的积极性自觉地去开展工作,进而实现组织的发展目标,使公司继续保持领先地位,是摆在公司经营班子与人力资源管理者面前的当务之急和重要课题。本文依循有关的激励理论和绩效管理理论,调查研究RHC公司的各阶层营销人员的激励现状,并进行综合分析,设计出满足RHC集团营销人员需求的激励机制。这一新的激励制度,主要是根据公司发展情况而设计的,针对不同层级不同层次的营销人员改进激励措施,设计多元化的激励机制,并对怎样保证激励机制的正确实施给出了实施建议。而其他国有和民营建筑企业在面临这类问题时,也能够得到一定的借鉴与启发。
[Abstract]:With the convening of the third Plenary session of the 18th CPC Central Committee, the policies related to accelerating economic development and speeding up the pace of reform and opening up have been issued one by one, and the process of urbanization has been further accelerated. RHC Group is in the leading position in the construction curtain wall industry in China. In the field of optoelectronic curtain wall, RHC company is also a pilot company, which has strong comprehensive strength in the related technology of energy-saving curtain wall, such as technology research and development, engineering design, manufacture and construction. As an enterprise based in Shenzhen and located in the Pearl River Delta economic belt, the RHC Group has risen rapidly in the industry due to such factors as the strength of the investment system reform of the coastal special zone government and the extent to which the policy frontier information and system benefit. However, due to the rapid expansion, the restructuring and reform of the company and the strategy of "wide distribution" of the marketing network are all constrained by the increasingly fierce market competition and the construction of high-quality talents. The competition in the market is also the competition of talents, the effect of incentive measures on the employees of the company's marketing team is not obvious, the disputes over the inter-regional management projects are incessant, the phenomenon of disassembling and robbing single is serious, and the employee satisfaction is low, etc. Seriously hindered the overall layout of enterprises and secondary take-off. How to build a scientific and practical incentive mechanism for marketers, what management measures are in line with the present situation of enterprises, how to stimulate the enthusiasm of marketers to carry out the work consciously, and then realize the development goals of the organization, so that the company can continue to maintain its leading position. Is in the company management team and the human resources manager in front of the urgent matter and the important topic. Based on the relevant incentive theory and performance management theory, this paper investigates and studies the incentive status of the marketers of RHC Company, and comprehensively analyzes the incentive mechanism to meet the needs of the marketers in RHC Group. This new incentive system is mainly designed according to the development of the company, for different levels of marketing personnel to improve incentives, design a diversified incentive mechanism, Some suggestions on how to ensure the correct implementation of the incentive mechanism are given. And other state-owned and private construction enterprises in the face of this kind of problems, can also be used for reference and inspiration.
【学位授予单位】：兰州大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F272.92;F426.92

【相似文献】