济南奥体观礼台项目成本控制研究

发布时间：2018-10-13 18:28

【摘要】：中国的房地产业经过了二十多年的迅猛发展,已经成为国民经济的支柱产业和消费投资的热点行业。尤其近年以来,随着全国大中型城市的商品房价格的飞速上涨,房地产行业的重要性不仅仅在于其经济属性,更是上升到了关系民生、关系社会稳定的政治高度。在此背景下,政府部门出台了一系列关于土地、税收、金融等方面的宏观调控政策,尤其是以“限购政策”和“限贷政策”为代表的直接影响投资、投机需求的政策。房地产行业的竞争日益加剧,房地产项目管理水平也有待提高。在房地产项目管理中,项目成本控制是其中的关键环节之一,处理好成本控制是解决成本过高的根本途径,同时也可以保证项目的经济效益。成本控制贯穿于项目开发的全过程,包括项目立项、市场定位、项目规划设计、工程施工、材料采购、营销策划、财务资金管理、物业服务等,通过技术方案比选、经济分析等,把成本控制的观念和手段渗透、运用到项目开发各环节的措施之中,从而有效进行地控制成本。本论文从济南奥体观礼台项目入手,通过调研、分析等手段,了分析该项目开发成本控制的现状,找出其中存在的问题,然后有针对性的提出解决方案。分别从房地产开发成本的构成、房地产成本控制的概念、房地产成本控制的意义等方面系统的梳理房地产项目成本控制相关的研究理论和成果,对提出问题、分析问题提供理论支持。通过对济南奥体观礼台项目成本控制中存在的问题进行分析,提出在开发过程中实施全过程成本控制的方法。全过程成本控制的阶段包括项目决策阶段、项目规划设计阶段、项目招投标阶段、项目施工过程阶段、项目竣工结算阶段。使得房地产公司项目成本控制工作科学化、规范化,为房地产行业降低房地产开发成本找到的解决办法。
[Abstract]:After more than 20 years of rapid development, the real estate industry in China has become the pillar industry of national economy and the hot industry of consumption and investment. Especially in recent years, with the rapid rise of commodity housing prices in large and medium-sized cities, the importance of real estate industry not only lies in its economic attributes, but also rises to a political height related to people's livelihood and social stability. In this context, the government has issued a series of macro-control policies on land, tax, finance and so on, especially on the direct influence of investment and speculative demand represented by the "limited purchase policy" and "limited loan policy". The competition of real estate industry intensifies day by day, the management level of real estate project also needs to be improved. In the real estate project management, the project cost control is one of the key links, to deal with the cost control is the basic way to solve the high cost, but also to ensure the economic benefits of the project. Cost control runs through the whole process of project development, including project establishment, market positioning, project planning and design, engineering construction, material procurement, marketing planning, financial fund management, property service, etc. In order to control the cost effectively, the concept and means of cost control are infiltrated into the measures of every link of project development. This paper starts with the Jinan Olympic Games viewing ceremony platform project, through investigation, analysis and other means, analyzes the current situation of the project development cost control, find out the existing problems, and then put forward a targeted solution. From the composition of real estate development cost, the concept of real estate cost control, the significance of real estate cost control and other aspects of the system combing the real estate project cost control related research theories and achievements, put forward questions, Analysis of the problem provides theoretical support. Based on the analysis of the problems existing in the cost control of Jinan Olympic Sports observation platform project, this paper puts forward the method of implementing the whole process cost control in the course of development. The whole process cost control stage includes the project decision stage, the project plan design stage, the project bidding stage, the project construction process stage, the project completion settlement stage. Make the project cost control of real estate company scientific and standardized, and find a solution for the real estate industry to reduce the real estate development costs.
【学位授予单位】：中国海洋大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：TU723.3;F299.233.4

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