中国铁建投资有限公司战略研究

发布时间：2018-10-30 08:33

【摘要】：中国铁建股份有限公司作为国资委管理的特大型建筑企业,主动适应我国经济转型的新要求,决定加快结构调整和转型升级。在传统建筑业的基础上,中国铁建明确了工程承包、勘察设计咨询、工业制造、房地产开发、物流和资本运营六大业务板块。其中,资本板块由于缺乏明确的战略规划,面临着业务拓展主攻方向不明,各项任务目标无法下达等诸多问题,不利于该板块的发展壮大。在此背景下,本文主要研究中国铁建资本运营板块,即中国铁建投资有限公司的发展战略,旨在帮助企业管理层对该板块的经营现状、现有资源和能力进行系统性梳理,促进该板块充分整合资源、获得长效发展。本文从现代企业战略管理理论入手,结合投资公司的经营管理实践,探讨实现其可持续发展的总体战略方案,并提出战略方案实施的相应保障措施。本文采用PEST分析模型、波特五力分析模型等研究方法,重点对公司面临的外部和内部因素进行分析研究,并通过对公司进行SWOT分析,得出其优势主要是基于中国铁建品牌优势,在行业内具有一定影响力,拥有相对丰富的产业资源和社会资源,劣势主要是缺乏专业的人才队伍和系统的投资管理体系,行业竞争激烈。在此研究基础上,本文制定了该企业的总体发展战略,主要包括明确“打造优秀的管理体系和投资团队,全面提升各项财务指标,实现基础设施、地产开发、矿产资源、股权投资四大业务的合理布局”的战略目标及发展思路,以及“完善人力资源管理”、“优化组织结构”、“强化投资管理”、“创新融资模式”、“构建特色文化体系”等一系列战略实施保障措施。研究认为：中国铁建投资有限公司应充分发挥中国铁建品牌优势,依托行业优势和社会资源,把握经济结构调整和转型升级契机,建立专业投资人才梯队,强化投资管理体系建设,合理安排投资业务布局,逐步形成自身竞争优势,打造成为央企卓越的专业化投资公司。
[Abstract]:As a super large construction enterprise managed by SASAC, China Railway Construction Co., Ltd. actively adapts to the new requirements of China's economic transformation and decides to speed up structural adjustment and transformation and upgrading. On the basis of the traditional construction industry, China Railway Construction has defined six major business sectors such as engineering contracting, survey and design consulting, industrial manufacturing, real estate development, logistics and capital operation. Due to the lack of clear strategic planning, the capital plate faces many problems, such as the unclear direction of business expansion and the inability to reach the target of each task, which is not conducive to the development and expansion of the plate. Under this background, this paper mainly studies the development strategy of China Railway Construction Capital operating Plate, that is, China Railway Construction Investment Co., Ltd. Promote the full integration of the plate resources, long-term development. Based on the modern enterprise strategic management theory and the management practice of the investment company, this paper discusses the overall strategic plan to realize its sustainable development, and puts forward the corresponding safeguard measures for the implementation of the strategic plan. In this paper, PEST analysis model, Porter five forces analysis model and other research methods are used to analyze and study the external and internal factors facing the company. Through the SWOT analysis of the company, it is found that the advantages are mainly based on the advantages of China Railway Construction brand. It has a certain influence in the industry, has relatively rich industrial resources and social resources, the disadvantage is mainly lack of professional talent team and systematic investment management system, the industry competition is fierce. On the basis of this research, this paper formulates the overall development strategy of the enterprise, which mainly includes: "to build an excellent management system and investment team, to promote all financial indicators in an all-round way, to realize infrastructure, real estate development and mineral resources," The strategic objectives and development ideas of the rational distribution of the four major businesses of equity investment, as well as "perfecting human resources management", "optimizing the organizational structure", "strengthening investment management", "innovative financing mode", A series of strategic measures such as constructing characteristic culture system. The research holds that China Railway Construction Investment Co., Ltd. should give full play to the brand advantages of China Railway Construction, rely on industry advantages and social resources, grasp the opportunity of economic structure adjustment and transformation and upgrading, and establish a professional investment talent echelon. Strengthen the construction of investment management system, arrange the layout of investment business rationally, gradually form its own competitive advantage, and become the outstanding specialized investment company of central enterprises.
【学位授予单位】：北京交通大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F272;F426.92

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