网络传播对园林发展的影响
发布时间：2019-03-18 13:02
【摘要】：互联网的快速发展,给社会传播学带来了巨大影响,传播学的发展对中国的各个行业都起到了积极的促进作用,也给园林的发展带来了新的契机。网络传播已经成为影响中国园林行业发展的重要因素,是中国园林文化对外宣传的一个重要窗口。本文以网络传播与园林发展为研究对象,采取了客观实施的方法对其进行研究。研究可得网络传播对园林发展起到了巨大的促进作用：(1)促进了中国园林的推广,增强了群众的参与性(2)为中国园林向国际发展提供了契机(3)加快了园林产业的发展。 论文还深刻的阐述了网络传播的特性即真实性、选择性、广泛性、持久性、开放互动性与园林发展的关系,通过对这些的思考,了解了园林发展过程中的一些阻碍因素和发展引导因素,对于园林发展学科的问题也有了一个更全面的答案。接着充分的讨论了网络传播的不同概念和网络传播平台对园林发展的影响。网络的传播和社会的宣传,对园林行业产生的舆论影响力,社会影响力,对园林行业的全面发展起到推波助澜的效果。从当前来看,网络传播在园林发展上的应用还处于一个起步阶段,给园林的发展带来了一些负面影响：导致了中国传统的中断；外来冲击使得中国目前的景观设计变得面目全非；给市场带来了专注利益运作的负面影响。但是,网络的广泛传播给中国园林发展带来诸多困境的同时,也带来新的契机：文化碰撞；开放社会；公众参与；先进技术；广阔市场。结合这些现状困境与巨大机遇,我们明确了园林发展的主体方向：继承与发展传统；融入外来文化；积极创新。 网络传播是现在人们生活中信息获取的主要通道,对于园林发展也是如此,园林的发展是人们物质水平与精神需求的重要体现,网络传播与园林的有效结合,能够保证园林在发展的过程中得到更多的人性化体现。本文将网络传播机能和园林发展紧紧的联系在一起,通过深入的剖析它们在传播和发展过程中的相互作用,来明确网络传播对园林发展的影响。从而利用网络传播这个新兴的渠道,改变我们的生活环境,让更多人性化的园林设计理念,在我们身边得到实现,为我们建设宜居的生活空间!
[Abstract]:The rapid development of Internet has brought great influence to social communication science. The development of communication science has played an active role in promoting all kinds of industries in China and has also brought new opportunities to the development of landscape architecture. Network communication has become an important factor affecting the development of Chinese garden industry and an important window for the publicity of Chinese garden culture. This article takes the network communication and the garden development as the research object, has adopted the objective implementation method to carry on the research to it. The study of network communication has played a great role in promoting the development of gardens: (1) promoting the promotion of Chinese gardens. Enhance the participation of the masses (2) provide opportunities for the international development of Chinese gardens (3) accelerate the development of garden industry. The paper also deeply expounds the characteristics of network communication, namely authenticity, selectivity, extensiveness, permanence, open interaction and the relationship between garden development, through thinking about these. Some obstacles and development guidance factors in the process of garden development are understood, and a more comprehensive answer to the question of landscape development discipline is also given. Then it fully discusses the different concepts of network communication and the influence of network communication platform on garden development. The dissemination of the network and the publicity of the society, the influence of public opinion and social influence on the garden industry, has played an important role in the overall development of the garden industry. From the current point of view, the application of network communication in the development of gardens is still in its infancy, which has brought some negative effects to the development of gardens: it has led to the interruption of Chinese tradition; The external impact has made the landscape design of China completely different, and has brought the negative influence to the market to focus on profit operation. However, the wide spread of the network has brought many difficulties to the development of Chinese gardens, as well as new opportunities: cultural collision; open society; public participation; advanced technology; and broad market. Combined with these difficulties and great opportunities, we make clear the main direction of landscape development: inheriting and developing tradition; integrating foreign culture; active innovation. Network communication is the main channel of obtaining information in people's life now, so is the development of garden. The development of garden is the important embodiment of people's material level and spiritual demand, and the effective combination of network communication and garden. Can ensure that the garden in the process of development to get more humanized embodiment. In this paper, the function of network communication and the development of gardens are closely linked together. Through in-depth analysis of their interaction in the process of communication and development, the influence of network communication on the development of gardens is clarified. Thus using the network to spread this new channel, change our living environment, let more humanized garden design concept, in our side to be realized, for us to build a livable living space!
【学位授予单位】：中南林业科技大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：G206;TU986
本文编号：2442891
[Abstract]:The rapid development of Internet has brought great influence to social communication science. The development of communication science has played an active role in promoting all kinds of industries in China and has also brought new opportunities to the development of landscape architecture. Network communication has become an important factor affecting the development of Chinese garden industry and an important window for the publicity of Chinese garden culture. This article takes the network communication and the garden development as the research object, has adopted the objective implementation method to carry on the research to it. The study of network communication has played a great role in promoting the development of gardens: (1) promoting the promotion of Chinese gardens. Enhance the participation of the masses (2) provide opportunities for the international development of Chinese gardens (3) accelerate the development of garden industry. The paper also deeply expounds the characteristics of network communication, namely authenticity, selectivity, extensiveness, permanence, open interaction and the relationship between garden development, through thinking about these. Some obstacles and development guidance factors in the process of garden development are understood, and a more comprehensive answer to the question of landscape development discipline is also given. Then it fully discusses the different concepts of network communication and the influence of network communication platform on garden development. The dissemination of the network and the publicity of the society, the influence of public opinion and social influence on the garden industry, has played an important role in the overall development of the garden industry. From the current point of view, the application of network communication in the development of gardens is still in its infancy, which has brought some negative effects to the development of gardens: it has led to the interruption of Chinese tradition; The external impact has made the landscape design of China completely different, and has brought the negative influence to the market to focus on profit operation. However, the wide spread of the network has brought many difficulties to the development of Chinese gardens, as well as new opportunities: cultural collision; open society; public participation; advanced technology; and broad market. Combined with these difficulties and great opportunities, we make clear the main direction of landscape development: inheriting and developing tradition; integrating foreign culture; active innovation. Network communication is the main channel of obtaining information in people's life now, so is the development of garden. The development of garden is the important embodiment of people's material level and spiritual demand, and the effective combination of network communication and garden. Can ensure that the garden in the process of development to get more humanized embodiment. In this paper, the function of network communication and the development of gardens are closely linked together. Through in-depth analysis of their interaction in the process of communication and development, the influence of network communication on the development of gardens is clarified. Thus using the network to spread this new channel, change our living environment, let more humanized garden design concept, in our side to be realized, for us to build a livable living space!
【学位授予单位】：中南林业科技大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：G206;TU986
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