GS集团公司企业文化建设改进研究

发布时间：2018-07-09 21:24

本文选题：GS + 集团　；参考：《山东财经大学》2015年硕士论文

【摘要】：GS集团自2001年成立以来,一直快速成长,逐渐从一个只有单一产业的企业发展为一个集高速公路、铁路、港口、物流、地产、金融、建材、信息传媒等八大产业板块为一体的特大型国有企业集团。一路发展至今,作为企业文化的“畅和文化”始终有力地支撑着GS集团的前进步伐。当前,全球乃至国内宏观环境都瞬息万变,GS集团也在努力尝试产业的转型与升级,本文正是基于这样一个背景,探讨了该集团的企业文化怎样才能更好地迎合这种变化。本文总结了该领域已有的理论和实践,综合运用多种方法,包括文献分析、访谈、调研等,先回顾了GS集团的成长经历,分析了其当前的文化建设与其中暴露出来的各种不足,探究了它们的产生原因,据此对其建设企业文化的现有方案加以了优化和完善,涉及具体的改进思路、原则、目标等,同时也提出了几点建议,篇末本文也探讨了一些适合该集团的保障措施,以确保优化后的方案能获得妥善落实。经分析,GS集团的“畅和文化”在一定程度上对企业生产经营起到了积极的促进作用。为适应企业新的发展形势,GS集团的工作重点有必要从过去的建设文化转变为文化管理,以人为本,结合我国的传统文化来发掘自身地域优势,突出“畅和”特色,树立企业形象,加大创新力度,发扬企业家风貌,针对企业文化深入健全其评价体系。本文旨在通过研究帮助GS集团找出一套能够有效改进并落实其企业文化的方案,从而为其更好更快地发展注入新动力,推动集团成功实现战略转型升级,助推GS集团顺利跻身世界500强。
[Abstract]:Since its establishment in 2001, GS Group has been growing rapidly, gradually from a single-industry enterprise to a collection of highways, railways, ports, logistics, real estate, finance, building materials, Information media and other eight industries as one of the super-large state-owned enterprise groups. All the way up to now, as the corporate culture of "unobstructed and culture" has always been a strong support for the GS Group's pace of progress. At present, the global and even domestic macro environment is changing rapidly. GS Group is trying hard to try the transformation and upgrading of the industry. This paper discusses how the corporate culture of the Group can better cater to this change based on such a background. This paper summarizes the existing theory and practice in this field, synthetically applies many methods, including literature analysis, interview, investigation and so on, first reviews the growth experience of GS Group, and analyzes its current cultural construction and various deficiencies exposed therein. This paper probes into the reasons for their emergence, then optimizes and consummates their existing plans for building corporate culture, including concrete improvement ideas, principles, objectives, and so on, and puts forward some suggestions. At the end of this paper, some safeguards suitable for the group are also discussed to ensure that the optimized scheme can be properly implemented. This paper analyzes the "Changhe Culture" of GS Group, which plays a positive role in promoting the production and management of enterprises to a certain extent. In order to adapt to the new development situation of the enterprise, it is necessary for GS Group to change its work emphasis from the past construction culture to the cultural management, putting people first, combining the traditional culture of our country to explore its own regional advantages, highlighting the characteristics of "unobstructed and". Set up enterprise image, strengthen innovation, carry forward entrepreneur style, and perfect its evaluation system in view of enterprise culture. The purpose of this paper is to help GS Group to find out a set of programs that can effectively improve and implement its corporate culture, so as to inject new impetus into its better and faster development, and promote the Group to successfully realize strategic transformation and upgrading. Push GS group smoothly into the top 500 of the world.
【学位授予单位】：山东财经大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F270

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