Clipon Yu印尼在线视频主播秀网站交互设计

发布时间：2018-01-09 06:33

本文关键词：Clipon Yu印尼在线视频主播秀网站交互设计　出处：《湖南大学》2015年硕士论文　论文类型：学位论文

【摘要】：基于网络视频互动技术,视频主播秀这种商业模式已经在国内遍地开花,并且获得了不小的成功。其中最为成功的是YY语音,YY语音为欢聚时代旗下产品,在欢聚时代2014年第二季度财报中,YY的在线音乐和娱乐业务的营收为5.164亿,占比61.4%,可见其火热程度。在2014年4月,百度国际化决定启动针对印尼的视频主播秀项目——Clipon Yu百度国际化是2014年在百度成立的面向国际市场的事业群,主要是将百度的业务拓展到国际市场。在国内,主播视频秀的市场已经被例如YY等产品牢牢占领,其多年的运营使得用户粘性极强。百度避开了在国内市场与YY等产品正面交锋,而将这种成功的商业模式迁移到还鲜有视频主播秀的国际市场。印尼是百度国际化在东南亚的重要市场之一,经过调研,视频主播秀在印尼具有相当大的潜力。论文涉及的产品Clipon Yu是笔者在研究生期间,于百度用户体验部实习的项目。作为交互设计师,笔者的任务是保证产品的可用性、易用性,并在整个团队中做衔接：1、配合UER的当地调研,协助PM规划合理的需求；2、依据需求给出相应的交互方案；3、帮助视觉设计师确定大概的风格走向；4、最后通过交互方案的阐述、讨论,帮助RD团队更迅速地开发出产品。论文按照产品开发的时间顺序展开,主要讲述整个开发过程中遇到的问题以及解决方法。前段(第1、2章)为竞品分析与用户研究,主要解决产品的目标定位与确定用户需求范围；后段(第3、4章)为设计深入,依据对用户的实地调研结论,将获得的问题进行深入分析形成新的策略,基于用户习惯将产品最终呈现出来。
[Abstract]:Network video interactive technology based on the business model in the domestic video anchor show has made no small blossom everywhere, and success. One of the most successful is the YY voice, YY voice for the celebrations of the times of its products, in the celebrations of the times in 2014 second quarter earnings, YY online music and entertainment business revenue was 516 million 400 thousand, accounting for 61.4%, the degree of hot. In April 2014, Baidu decided to start for Indonesia International Video Show anchor project -- Clipon Yu Baidu Baidu was founded in 2014 is the internationalization for the international market business group, the main business is Baidu will expand to the international market. In the domestic market has been the anchor video show for example YY products firmly occupied, the years of operation so that the user is highly viscous. To avoid the Baidu in the domestic market and products such as YY confrontation, and the successful business model change To show the few video anchor international market. Indonesia is one of the important market for Baidu internationalization in Southeast Asia after investigation, video show host has considerable potential in Indonesia. The Clipon Yu is the author during the period of graduate student, in the Baidu user experience internship project. As the interaction designer, the author the task is to ensure product availability, ease of use, and the whole team cohesion do: 1, with UER local research, assist PM planning and reasonable demand; 2, according to the corresponding interaction scheme needs; 3, help the visual designers define the general style trend; 4, finally through the interaction scheme described discussion, help RD team to develop more quickly. The thesis according to the time sequence of product development, mainly about the development process encountered problems and solutions. Section (Chapter 1,2) for. Product analysis and user research, mainly to solve the target product and determine customer requirements; section (Chapter 3,4) for the design depth, based on the investigation conclusion of the user, will obtain the problems in-depth analysis of the formation of a new strategy, user habits will eventually appear on the product.

【学位授予单位】：湖南大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：TP393.092

【相似文献】