基于SWS定制化软件实施周期与SaaS标准化软件种类的竞争模型

发布时间：2018-01-10 07:05

本文关键词：基于SWS定制化软件实施周期与SaaS标准化软件种类的竞争模型　出处：《系统工程》2016年11期 　论文类型：期刊论文

【摘要】：针对SWS实施周期长但能满足企业用户个性化需求、SaaS能快速上线却是通用模式的特点,构建SWS定制化软件与SaaS标准化软件两阶段竞争模型,运用比较静态分析方法研究不同市场结构下,参变量变化对SWS与SaaS均衡价格、SaaS标准化软件种类及SWS定制化软件实施周期的影响。研究发现:SaaS与SWS能实现共存,双方可实现价格竞争的均衡状态或者局部垄断的市场格局;SaaS最优标准化软件种类数取决于具体的均衡市场结构;当企业用户的保留效用较低时,SWS的产品定价、市场份额和边际利润比SaaS要高;此外,当企业用户对SaaS的不适程度比较敏感时,SWS会缩短软件的实施周期。研究结论对于引导新兴SaaS模式步入软件市场良性循环轨道具有重要的理论指导意义。
[Abstract]:It is a common pattern that SWS can be quickly launched for long implementation period but can meet the individual needs of enterprise users. The two-stage competition model of SWS customized software and SaaS standardized software is constructed. The comparative static analysis method is used to study the equilibrium price of SWS and SaaS under different market structure. The influence of SaaS standardized software types and SWS customized software implementation cycle. Both sides can realize the equilibrium state of price competition or the market pattern of partial monopoly; The number of SaaS optimal standardized software types depends on the specific equilibrium market structure. When the retention utility of enterprise users is low, the market share and marginal profit of SaaS are higher than that of SaaS. In addition, when enterprise users are more sensitive to SaaS discomfort. SWS will shorten the implementation cycle of software. The conclusion of this study is of great theoretical significance to guide the emerging SaaS model into a virtuous cycle of software market.
【作者单位】：河北大学管理学院;南开大学商学院;
【基金】：国家自然科学基金资助项目(71172072) 保定市哲学社会科学规划青年课题项目(2014Q051)
【分类号】：TP393.09
【正文快照】： 1引言随着云计算的逐步成熟,越来越多的软件应用开始以SaaS(Software as a Service,软件即服务)的模式出现。SaaS是软件提供商通过互联网向用户提供软件服务的一种商业模式。与SWS(Shrink-wrap Software,传统套装软件)相比,SaaS不再是用户向软件提供商定制软件或者要求软件提

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