面向广播电台移动应用的Web管理平台的设计与实现

发布时间：2018-01-28 10:34

本文关键词： 广播行业官方移动应用新媒体管理平台 web应用　出处：《中国科学院大学(中国科学院工程管理与信息技术学院)》2017年硕士论文　论文类型：学位论文

【摘要】：当今社会互联网热潮如火如荼,广播电台行业的竞争也趋近白热化。而竞争压力不单单来源于行业竞争,更来自于新媒体时代科技的迅速发展。随着智能手机的不断普及,移动手机应用在广播电台的传播渠道中也占有了非常重要的地位,广播行业也在积极寻求转型,巨大的变革正在发生。在此背景下,网络收听线上渠道建设变成了台网融合的关键点,用户需要随时随地下载、收听,对于庞杂的用户信息、大量的电台信息以及相关广告信息等方面业务,都对符合行业发展的基于Web的管理平台提出了强烈的需求。本文基于某广播电台的业务市场需要和用户的使用需求,该电台已经推出了基于Android和IOS两大操作系统平台的移动应用,包含了该电台以及国内大部分主流电台的频道,积累了大量的电台信息和用户信息。本文提出了一个基于Web的管理平台来实现对这些信息的分析管理的业务需求,需要实现对电台的管理、对用户的管理和分析、对广告的管理分析等功能,笔者需要设计符合业务需求的Web管理平台,并包含频道管理、节目单管理、内容管理、推荐系统、用户数据分析等等功能模块。从技术方面讲,平台采用三层架构的模式进行设计,三层分别为展现层(UI)、业务逻辑层(BLL)和数据访问层(DAL)。本文采用JAVA语言进行开发,在Windows Server 2008上搭建一个Tomcat服务器,将SQL Server 2008作为数据库存储相关数据,通过Paoding-Rose框架开发Web应用。前端界面设计用Bootstrap/JQuery框架设计实现,后端服务管理平台可以根据需要针对报表、频率等应用需求单独进行灵活配置,从而从技术方面满足广播电台发展需求。本文设计和实现的广播电台应用Web管理平台已在北京某电台投入使用。系统运行以来稳定可靠,达到了预期设计目标。新的广播电台应用管理平台的上线完成,将推动电台的业务拓展,使得广播电台在新媒体时代通过不断创新,在激烈的竞争中生存下去。
[Abstract]:Nowadays, the Internet boom is in full swing, and the competition of the radio industry is also getting closer to the white-hot. And the competitive pressure is not only from the industry competition. More from the rapid development of technology in the new media era. With the continuous popularity of smart phones, mobile phone applications in radio transmission channels also occupy a very important position. The broadcasting industry is also actively seeking transformation, huge changes are taking place. In this context, the network listening online channel construction has become the key point of network convergence, users need to download anytime, anywhere, listen. For complex user information, a large number of radio information and related advertising information and other aspects of the business. Both of them put forward a strong demand for the management platform based on Web, which is in line with the development of the industry. This paper is based on the service market needs of a radio station and the use needs of users. The station has launched mobile applications based on two operating system platforms, Android and IOS, including the channel of the station and most of the mainstream stations in the country. This paper puts forward a management platform based on Web to realize the business requirement of analyzing and managing these information, which needs to realize the management of radio station. For user management and analysis, advertising management analysis and other functions, the author needs to design a Web management platform that meets the business needs, and includes channel management, program management, content management, recommendation system. User data analysis and other functional modules. From the technical point of view, the platform is designed with a three-tier architecture, three layers are respectively the display layer UI). Business Logic layer (BLL) and data access layer (Dal). This paper uses JAVA language to develop. A Tomcat server is built on Windows Server 2008, and SQL Server 2008 is used as database to store related data. The Web application is developed through the Paoding-Rose framework. The front-end interface design is implemented with the Bootstrap/JQuery framework. The back-end service management platform can be flexibly configured according to the need of report, frequency and other application requirements. The radio station application Web management platform designed and implemented in this paper has been put into use in a certain radio station in Beijing. The system has been stable and reliable since its operation. The completion of the new radio station application management platform will promote the business expansion of the radio station and make the radio station survive in the fierce competition through continuous innovation in the new media era.
【学位授予单位】：中国科学院大学(中国科学院工程管理与信息技术学院)
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：TP311.52;TP393.09

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