基于印象管理的网络社群隐私关注影响研究

发布时间：2018-02-06 05:36

本文关键词： 网络社群印象管理印象可见性群隐私关注群凝聚力群活跃度　出处：《北京邮电大学》2014年硕士论文　论文类型：学位论文

【摘要】：网络社群的出现加快了互联网行业的发展,将世界各地的人从线下聚集到线上,改变了人与人的互动方式。人们基于共同的兴趣、目标或某种情感聚集在一起,分享网络社群带来的丰富信息,同时积极地参与交流,且信息分享与沟通的方式日益多元化。然而,开放的虚拟世界纵然有其丰富的内涵,但同时也给用户带来强烈的隐私安全担忧。一方面,在某些领域发布或分享的个人信息,通过互联网被收集、利用、传播及公开在其他网站的现象层出不穷；另一方面,个性化服务使人们的信息过分暴露,给人们的生活带来困扰。这些问题的出现,易削弱人们使用网络社群的兴趣,导致活跃度下降,不利于人们的沟通,更不利于群成员关系的维护,尤其对企业用户有可能造成商业损失。因此,如何管理网络社群,使成员产生较好的印象,降低成员的隐私关注程度是网络社群不断发展过程中时刻面对的问题。本研究采用定性与定量研究结合的方法,对网络社群环境下印象管理策略的实施对群成员隐私关注的影响进行深入而细致的探讨。本研究的主要成果如下：一是将印象管理策略引入到网络社群的研究中,并与隐私关注的理论框架相结合。二是完善与验证了适用于网络社群环境的印象管理量表、隐私关注量表和群用户参与状况测量量表。三是在理论框架下运用社会调查研究方法进行了实证数据分析,具有实践的创新性。以上研究成果具有重要的理论意义和实践价值。理论上,本文研究将隐私关注从个人层面引申到群体的层面,将印象管理策略引用到网络社群中,探讨了印象管理与群隐私关注的影响关系。实践上,本研究为网络社群用户有效地为群成员提供服务,加强印象管理策略的实施指明了方向。
[Abstract]:The emergence of online communities has accelerated the development of the Internet industry, bringing people from all over the world from offline to online, changing the way people interact with each other. People come together on the basis of common interests, goals or emotions. Share the rich information brought by the network community, and actively participate in the exchange, and the ways of information sharing and communication are increasingly diversified. However, the open virtual world has its rich connotations. On the one hand, personal information published or shared in some areas is collected, utilized, disseminated and made public in other websites through the Internet. On the other hand, personalized services make people's information too exposed, and bring troubles to people's life. These problems tend to weaken people's interest in using online communities and lead to a decline in activity. It is not conducive to the communication of people, but also not conducive to the maintenance of group membership, especially to the enterprise users may cause business losses. Therefore, how to manage the network community, so that members have a better impression. Reducing the privacy of the members is a problem in the process of the continuous development of the online community. In this study, the effects of impression management strategies on the privacy concerns of group members are discussed in depth and detail by using qualitative and quantitative methods. The main results of this study are as follows:. The first is to introduce the impression management strategy into the research of online community and combine it with the theoretical framework of privacy concerns. The second is to perfect and verify the impression management scale, privacy concern scale and group user participation scale which are suitable for the network community environment. Thirdly, using the social investigation method to analyze the empirical data under the theoretical framework, it is innovative in practice. The above research results have important theoretical significance and practical value. Theoretically, this paper extends privacy concerns from the individual level to the group level, and applies the impression management strategy to the online community. This paper discusses the relationship between impression management and group privacy concerns. In practice, this study points out the direction of providing service to group members and strengthening the implementation of impression management strategies.
【学位授予单位】：北京邮电大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：TP393.08

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