基于移动情境的拼购服务系统终端应用设计研究

发布时间：2018-02-07 09:14

本文关键词： 拼购用户需求群体文化学以用户为中心的设计　出处：《浙江工业大学》2014年硕士论文　论文类型：学位论文

【摘要】：拼购是“拼客”活动的一种形式,帮助人们减轻经济压力的同时扩展人际交往。移动互联网的普及促成了商家与用户互利的新模式。通过对现有拼购网络系统的研究分析,发现主要存在网站信息含量过大,体系复杂,用户操作效率低,缺乏即时拼购和交友服务功能等问题。本研究以拼购用户的功能需求为出发点,从群体文化学的角度探讨拼购人群,将以用户为中心的设计方法融入到用户研究和移动终端的应用设计中。通过网络民族志、问卷调查、参与式观察和深度访谈,探寻拼购人群的用户目标、属性特征和行为习惯。运用SCAT定性工具分析用户访谈数据,归纳出用户的需求要点,并为移动拼购应用软件的建立提供依据。根据提取的用户需求要素,从功能设计、信用安全设计、界面设计三大模块确立拼购服务系统的功能框架与交互流程,并建立购物目标确定型、购物目标半确定型、购物目标不确定型三类用户角色模型。通过用户的交互原型测试以建立完善的移动拼购服务系统,最终检测该系统是否符合拼购用户的目标需要。本研究制定的群体文化学和以用户为中心的设计理念相结合的用户研究流程,确保了设计符合目标用户的期望。SCAT定性工具的非数字化切片分析,有利于探寻访谈的内在关联,提炼出拼购服务系统的设计需求因素。
[Abstract]:Shopping is a form of "shopping" activities, helping people to reduce economic pressure while expanding interpersonal contacts. The popularity of the mobile Internet has led to a new model of mutual benefit between businesses and users. It is found that there are some problems such as too large information content, complex system, low efficiency of user operation, lack of real-time purchasing and making friends service function and so on. Based on the functional needs of the users, this study discusses the group of people from the perspective of group culture, and integrates the user-centered design method into the user research and the application design of mobile terminals through the ethnography of the network. Questionnaire survey, participatory observation and in-depth interview, to explore the user goals, attribute characteristics and behavior habits of the shopping group. Using SCAT qualitative tools to analyze the data of user interviews, summed up the main points of users' needs. It also provides the basis for the establishment of mobile purchasing application software. According to the extracted elements of user requirements, the functional framework and interactive flow of the system are established from three modules: function design, credit security design and interface design. Three kinds of user role models are established, which are the target determination model, the semi-definite shopping target model and the uncertain shopping goal model. Through the interactive prototype test of users, a perfect mobile purchasing service system is established. Finally, check whether the system meets the target needs of the purchasing users. The process of user research, which combines group culture and user-centered design concept, ensures the non-digital slice analysis of the qualitative tool, which is in line with the expectations of the target users, and is conducive to exploring the intrinsic connection of the interview. Abstract the design demand factors of the purchasing service system.
【学位授予单位】：浙江工业大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：TP393.09

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