视觉选择性注意在网页交互界面设计中的应用研究

发布时间：2018-02-11 10:20

本文关键词： 视觉选择性注意网页交互界面信息形式 Tobii眼动实验　出处：《江南大学》2014年硕士论文　论文类型：学位论文

【摘要】：信息时代的到来，使得互联网承载的信息越来越多，越来越丰富。以信息为主的网页交互界面作为连接用户与信息的“媒介”，也变成了复杂、拥挤的环境，面对复杂、拥挤的交互界面，用户寻找和发现需要和重要的信息就变得异常困难。要不用户找不到信息，要不信息设计形式没有引起用户足够的注意，从而失去了寻找和查看的耐心，让用户产生了不必要的心理负担。但仅仅从设计角度解决这些问题的思路已经变得不再通用。而使用网页交互界面寻找信息的是用户，从用户的角度出发是解决问题的根源所在，设计者和研究者更应该多的扮演着“用户揣摩者”的身份，，网页交互界面与用户发生互动的第一个通道就是用户的视觉，从用户的视觉机制出发研究网页交互界面的设计并解决问题就变得迫在眉睫。本论文是以用户自身的视觉选择性注意为主线索，通过研究其理论模型的发展、认知形式以及影响视觉注意做出“选择”的因素。围绕“选择性”的发生规律及在交互过程中的表现，具体分析了网页交互界面中交互布局、交互色彩、交互内容等信息形式应当如何设计，才能达到有效吸引用户视觉注意的目的，由此强调出用户与网页交互界面中的信息发生互动过程的主动性和有效性。在定性分析的基础上，笔者还选取音乐网站的交互界面作为实验素材进行眼动实验。使用瑞典Tobii-X120眼动仪记录被测试者的眼动行为，并获得视觉热点图、注视轨迹图等客观数据。在测试结果分析的基础上，进一步研究影响视觉注意做出选择的网页交互界面设计形式，总结出关于视觉选择性注意研究下的网页交互界面设计遵循的基本原理，最后，通过设计实践中来表达结论的可行性。
[Abstract]:With the arrival of the information age, the Internet is carrying more and more information. The interactive interface of web pages, which is based on information, as the "medium" to connect users and information, has also become a complex, crowded environment, facing complexity. With a crowded interactive interface, it becomes extremely difficult for users to find and find important information. Either the user can't find the information, or the form of the information is not sufficiently noticed by the user, thus losing the patience to find and view it. The idea of solving these problems from a design point of view is no longer common. Instead, it is the user who uses the web interface to find information. From the user's point of view is the root of solving the problem, designers and researchers should play the role of "user guess", the first channel of interaction between web interface and user is user vision. It is urgent to study the design of web interface and solve the problem from user's visual mechanism. This paper is based on the user's own visual selective attention as the main clue, through the study of the development of its theoretical model, The form of cognition and the factors that affect the choice of visual attention. The interaction layout and color in the interactive interface of web pages are analyzed in detail around the occurrence rule of "selectivity" and its performance in the process of interaction. How to design the information form such as interactive content can effectively attract the visual attention of users, thus emphasizing the initiative and effectiveness of the interactive process between users and the information in the interactive interface of web pages. On the basis of qualitative analysis, the author also selects the interactive interface of music website as the experimental material for eye movement experiment. The Swedish Tobii-X120 eye movement instrument is used to record the eye movement behavior of the subjects, and the visual hot spot map is obtained. Based on the analysis of the test results, we further study the design form of the interactive interface of the web page, which affects the visual attention choice. The basic principles of web interactive interface design under the visual selective attention research are summarized. Finally, the feasibility of expressing the conclusion through the design practice is presented.
【学位授予单位】：江南大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：TP393.092

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