基于互联网服装类购物平台的图形化设计应用研究

发布时间：2018-02-21 23:40

本文关键词： 互联网服装类购物平台图形化设计与应用　出处：《湖南师范大学》2014年硕士论文　论文类型：学位论文

【摘要】：科技的发展瞬息万变,在如今这个社会,人类面对的是网络资源的膨胀,文化创意的张扬以及品牌竞争的硝烟弥漫。社会的信息化革命经历了语言、文字、纸、印刷术和互联网这五个阶段,到现在迈入了人工智能。有谁能想到在今天人人都能用上智能手机,互联网也早已渗入到每个家庭。有了互联网可以让你随时随地联系到家人和朋友,可以共同完成一项工作或者一同娱乐。信息技术的不断壮大和成熟也使得网络购物平台也得到迅速发展,人们从原来的不熟悉和持有怀疑态度,到现在变得越来越习惯这种网络购物平台的操作模式。区别于从前传统的购物方式,人们只用坐在家里联上网络打开各大购物网站进行筛选和比较,再点击鼠标完成这一些列的购买行为就能轻松买到自己所需要的物品。这种划时代的发展不仅为消费者和经营者提供了极大的便利,同时也为设计者提供了一个全新的展示空间与表现形式。设计者在新的环境下要接受更大的挑战,许多传统观念都要随着信息时代的到来而更新换代。而作为一名合格的设计师,在虚拟的空间进行设计的时候不仅要时刻关注网络空间所呈现出的视觉美感,更要把用户的参与、体验和传达信息这些要素放在首要考量之内。服装产业在我国的国民经济比重中占有很大的经济地位,服装产业在不断走向成熟的同时也要充分利用各种媒介,形成自己特有的形象或者风格,不断巩固品牌在消费者心目中的地位。本文正是基于信息时代这一大的前提下,以互联网购物平台的发展和基本特征为原点,着重探讨了网络环境下以服装类为主的购物平台图形化设计的表现形态,提出了图形化设计在这个大环境中的合理性和示范性。其研究价值就在于这种图形化的设计能够在新媒体这个不断成熟的空间里使信息传达得更加直观和生动,传达文字难以传达的内容。针对图形化设计,本文提出了在当下设计中所应该具备的合理性与示范性,丰富购物平台图形化设计在新媒体中的形式和内容,为服装类的消费者营造出更好的网络消费体验,并为服装品牌和企业提供一些可尝试的参考方案。
[Abstract]:The development of science and technology is changing rapidly. In today's society, mankind is facing the expansion of network resources, the spread of culture and creativity, and the smoke of brand competition. The information revolution of society has experienced language, writing, paper, The five stages of printing and the Internet have now entered artificial intelligence. Who would have thought that today everyone can use a smartphone? The Internet has already penetrated into every family. With the Internet, you can contact your family and friends anytime and anywhere. The growing and mature information technology also makes the online shopping platform develop rapidly, people from the original unfamiliar and skeptical attitude, Now people are getting more and more accustomed to the mode of operation of online shopping platform. Different from the traditional way of shopping, people just sit at home and connect to the Internet to open various shopping websites for screening and comparison. Click on the mouse to complete the purchase of these columns can easily buy the items they need. This epoch-making development not only for consumers and operators to provide great convenience, At the same time, it also provides a new display space and representation for designers. Designers have to take on greater challenges in the new environment. Many traditional concepts should be updated with the arrival of the information age. As a qualified designer, when designing virtual space, we should not only pay close attention to the visual beauty of cyberspace, The participation of users, experience and communication of these elements should be the primary consideration. The clothing industry occupies a large economic position in the proportion of our national economy. As the garment industry continues to mature, it must also make full use of various media to form its own unique image or style. This paper is based on the premise of the information age, taking the development and basic characteristics of Internet shopping platform as the origin. This paper mainly discusses the graphic design of shopping platform based on clothing under the network environment. This paper puts forward the rationality and demonstration of graphic design in this environment. Its research value lies in the fact that this graphic design can make the information convey more intuitively and vividly in the maturing space of new media. Aiming at graphic design, this paper puts forward the rationality and demonstration that should be possessed in current design, and enriches the form and content of graphic design of shopping platform in new media. To create a better online consumer experience for clothing consumers, and to provide some reference solutions for clothing brands and enterprises.
【学位授予单位】：湖南师范大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F713.36;TP393.09

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