平遥古城旅游网站界面设计研究

发布时间：2018-02-26 06:47

本文关键词： 平遥古城旅游网站界面设计传统元素　出处：《湖北工业大学》2017年硕士论文　论文类型：学位论文

【摘要】：随着网络信息时代的发展,旅游产业借助互联网平台已经成为一个创新型领域,许多旅游城市纷纷构建起视觉风格新颖的网站界面用以宣传当地形象。近年来,古城类景点的旅游热度逐年上升,其网站界面设计运用丰富的视觉形式体现当地文化特色。吸引用户的同时,方便向游客展示保存完好的古城遗址、丰富多彩的民俗特色以及当地旅游的最新资讯。用户可以通过网站及其页面的导航栏查找自己需要的旅游信息,使游客在出行前获得更清晰的视觉感官体验。网站界面设计提供了传统媒介之外的另一种视觉传播手段,成为古城旅游业宣传的新趋势。在网络高速发展的今天,各地政府也越来越看重被称为“第四媒体”的宣传新媒介——网站,并更加注重对古城类旅游网站界面的视觉设计。本文从古城类旅游网站界面特点出发,通过对平遥古城的实地调研,设计出符合平遥古城当地特色的旅游网站界面并对其展开论述。本文分五大章节。第一章,介绍论文的研究目的与意义,研究现状及研究内容与方法;第二章,首先以平遥古城旅游网站的界面设计为研究对象,实地调研分析现有三大古城网站界面特点,了解网站界面视觉元素的提炼方法,在此基础上对平遥古城进行实地考察,并采纳平遥旅游局对平遥古城旅游网站界面的设计需求,有目的的对平遥古城各景象进行拍照资料收集;第三章,以提升平遥古城形象为依据,将网站界面设计方案分为一个首页动画、一个首页五个子页面进行设计。提炼古城当地特色元素归纳出网站界面设计方案,包括网站标志设计、网站标准色设计、网站标准字设计。对如何实现平遥古城旅游网站界面的设计定位、视觉形式、设计流程上进行论述;第四章,为本文核心章,根据旅游网站基本六要素“食住行游购娱”的基本理念对网站首页及子页进行设计应用,将静态网站界面展示与动态网站效果相结合,实现网站界面的功能完整性。第五章是总结与展望,分析平遥古城旅游网站带来的未来发展前景,平遥古城旅游网站界面设计的产生不仅填补了四大古城在旅游网站界面设计上平遥古城的空缺,还改变了以往古城类旅游网站常规的界面设计风格,融入更多平遥当地民俗元素至网站界面设计中,在视觉风格上呈现出更加丰富独特的平遥风貌,提升平遥古城的宣传作用。
[Abstract]:With the development of network information age, tourism industry has become an innovative field with the help of Internet platform. Many tourist cities have built new visual style website interface to promote the local image in recent years. The tourist popularity of ancient city scenic spots has increased year by year, and its website interface design uses rich visual forms to reflect the local cultural characteristics. While attracting users, it is convenient for tourists to display well-preserved ancient city sites. Colorful folklore features and the latest information about local travel. Users can find the travel information they need through the navigation bar of the website and its pages. Website interface design provides another means of visual communication other than traditional media, and becomes a new trend of tourism propaganda in ancient cities. Today, with the rapid development of the network, Local governments also pay more and more attention to the website, which is called "4th media", and pay more attention to the visual design of the interface of the ancient city tourism website. Through the field investigation of Pingyao ancient city, the paper designs the tourism website interface which accords with the local characteristics of Pingyao ancient city and discusses it. This paper is divided into five chapters. The first chapter introduces the purpose and significance of the research. The second chapter, take the interface design of Pingyao ancient city tourism website as the research object, investigate and analyze the interface characteristics of the existing three ancient city websites, understand the extraction method of the visual elements of the website interface. On the basis of this, Pingyao ancient city was investigated on the spot, and the design requirements of Pingyao ancient city tourism website interface were adopted by Pingyao Tourism Bureau, and the photographing materials of Pingyao ancient city were collected purposefully. Chapter three, On the basis of improving the image of Pingyao ancient city, the website interface design scheme is divided into a homepage animation, a front page five sub-pages to design. Abstract the local characteristic elements of the ancient city to sum up the website interface design plan, including the website logo design. Website standard color design, website standard word design. How to achieve Pingyao ancient city tourism website interface design positioning, visual form, design process; 4th chapter, for the core chapter, According to the basic concept of "food and shelter travel, shopping and entertainment", the website home page and its sub-pages are designed and applied. The static website interface display is combined with the dynamic website effect. Chapter 5th is a summary and prospect of the future development of Pingyao ancient city tourism website. The appearance of the interface design of Pingyao ancient city tourism website not only fills the vacancy of Pingyao ancient city in the tourism website interface design, but also changes the traditional interface design style of the ancient city tourism website. More Pingyao folk elements into the site interface design, in visual style presents a more unique Pingyao style, enhance the role of Pingyao ancient city propaganda.
【学位授予单位】：湖北工业大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：TP393.092

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