社交网络中的社会资本与知识共享的动态关系研究

发布时间：2018-03-11 10:25

本文选题：社交网络　切入点：知识共享　出处：《北京邮电大学》2014年硕士论文　论文类型：学位论文

【摘要】：随着竞争的加剧和企业外部环境不确定性的增加,知识已成为了企业的核心竞争力,如何促进企业内部的知识共享已成为了企业的主要关注点之一。而近年来,随着社交网络的兴起,知识型社交网络的出现为知识共享提供了一个崭新的平台。然而,在社交网络平台上,知识共享的过程和结果与传统的面对面交流和社会化媒体上的知识共享过程和结果存在着较大的差异,而这种差异很可能是由社交网络上个体的社会资本的作用导致的。那么在社交网络上,个体的社会资本对其知识共享的过程和结果有着怎样的影响呢?本文将基于国内最大的知识型社交网络平台“知乎网”,对社交网络平台上,个体的社会资本水平与其知识共享的过程和结果之间的关系进行探究,以更深入的揭示社交网络上知识共享的规律。本研究的主要内容和成果如下： 1.对社交网络上个体的社会资本水平与其知识共享的过程和结果之间的关系进行了探索性研究。本文首先对现有的知识共享相关研究和针对社会资本的相关研究进行了综述,发现现有知识共享的相关研究主要是采用问卷调查的方法针对个体知识共享动机进行研究,或采用仿真的方法对知识共享的过程和结果进行模拟,很少有采用实证方法对社交网络上的知识共享过程和结果进行研究的。而在众多影响知识共享的因素中,个体在社交网络平台上的知识共享行为则很可能是受到其社会资本的影响的,因而,本文采用实证方法研究了个体在社交网络平台进行知识共享时,其社会资本水平对其知识共享的过程和结果的影响情况。 2.构建了社交网络平台上个体知识水平和社会资本的测度模型。原有针对知识共享动机的研究主要是通过问卷调查的实现的,对个体知识水平的测度也主要是通过主观评分的方法获得的,而在本文中,为了更加客观的描述个体的知识水平情况,本文参考现有的文献,并结合所选择的社交网络平台的特点,构建了社交网络平台上个体知识水平的测度模型。而现有针对社会资本测度的研究也主要是基于现实世界,尚未出现基于社交网络平台的的测度,本文参考社会资本定义及相关研究构建了社会资本水平的测度模型。 3.对比社交网络平台上的知识共享结果与面对面交流和社会化媒体平台上的差异。为更好的理解社交网络平台上知识共享的特点,本文将研究结果与原有的基于面对面交流和社会化媒体平台上的知识共享过程和结果的相关研究进行了对比,分析了社交网络平台上知识共享结果的特点。
[Abstract]:With the aggravation of competition and the increasing uncertainty of external environment, knowledge has become the core competitiveness of enterprises. How to promote knowledge sharing within enterprises has become one of the main concerns of enterprises. With the rise of social networks, the emergence of knowledge-based social networks provides a new platform for knowledge sharing. The process and results of knowledge sharing are different from those of traditional face-to-face communication and social media. The difference is probably caused by the social capital of the individual on the social network. How does the social capital of the individual affect the process and result of the knowledge sharing on the social network? Based on Zhihu, the largest knowledge-based social network platform in China, this paper explores the relationship between the social capital level of individuals and the process and results of knowledge sharing. The main contents and results of this study are as follows:. 1. The relationship between the level of social capital and the process and result of knowledge sharing on social network is studied. First of all, this paper summarizes the existing research on knowledge sharing and social capital, and finds that the existing knowledge sharing research is mainly based on the questionnaire survey method to study individual knowledge sharing motivation. Or using simulation method to simulate the process and result of knowledge sharing, and few empirical methods are used to study the process and results of knowledge sharing on social networks. The knowledge sharing behavior of individuals on the social network platform is likely to be influenced by their social capital. Therefore, this paper uses the empirical method to study the individual knowledge sharing on the social network platform. The influence of the level of social capital on the process and result of knowledge sharing. 2. The measurement model of individual knowledge level and social capital on social network platform is constructed. The original research on knowledge sharing motivation is mainly realized by questionnaire, and the measure of individual knowledge level is also obtained by subjective scoring method. In this paper, In order to describe the knowledge level of individuals more objectively, this paper refers to the existing literature and combines the characteristics of the selected social network platform. This paper constructs a measurement model of individual knowledge level on social network platform, and the existing research on social capital measurement is mainly based on the real world, but there is no measurement based on social network platform. In this paper, a measurement model of social capital level is established by reference to the definition of social capital and related studies. 3. The differences between the results of knowledge sharing on social network platform and face-to-face communication and social media platform are compared. In order to better understand the characteristics of knowledge sharing on the social network platform, this paper compares the research results with the previous research on the process and results of knowledge sharing based on face-to-face communication and social media platform. The characteristics of knowledge sharing results on social network platform are analyzed.
【学位授予单位】：北京邮电大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F272;TP393.09

【共引文献】