互联网产品用户体验设计与评估研究

发布时间：2018-03-23 18:13

本文选题：互联网产品　切入点：用户体验　出处：《南京航空航天大学》2014年硕士论文

【摘要】：用户体验设计在国内外设计界飞速发展，业界公认的“Ajax之父”Jesse James Garrett在2000年3月提出的用户体验设计要素已无法完全适应现有互联网产品研发流程。另外，互联网产品业界尚无统一清晰的量化方法来评估用户体验设计。鉴于此，论文首先阐述了用户体验的定义，分析了Garrett提出的用户体验要素具体内容，描述了现有的互联网产品设计流程，给出用户体验度定义。在此基础上，进一步分析用户体验要素的局限性。针对该局限性，结合现有互联网产品设计流程，从用户体验的角度提出了新的用户体验设计模型，分为六个等级：目标级（Aim）、期望级（Anticipation）、任务级（Assignment）、行为级（Action）、外观级（Appearence）、活跃级（Animation），简称为6A模型。以6A模型为基础，将定量研究方法层次分析法和德尔菲法结合起来，通过专家调研、数据统计等步骤，得出了一致性较好的专家集中意见，推导出用户体验评估公式。并进一步分析，确定了用户体验度阈值，可用来评估互联网产品用户体验的好坏程度。随后根据6A模型进行了互联网金融产品新一代金融交易终端的设计实践，期望在设计过程中提高产品的用户体验效果。交易终端设计完成后，通过对目标用户的问卷调研、数据统计，得出了信度效度都良好的用户调研数据，并使用论文推导出的用户体验评估公式计算新一代金融交易终端的用户体验度得分，对比论文分析出的用户体验度阈值，得出产品有较好的用户体验度的结论，验证了采用6A模型进行设计的产品能有较好的用户体验效果。论文主要采用了文献研究法、对比分析法、问卷调查法、层次分析法、德尔菲法、问卷的信度分析、效度分析，以及其他统计学方法，将定性方法和定量方法结合使用，期望得到更有价值的研究结论。
[Abstract]:In view of the limitation of user experience , a new user experience design model is proposed in this paper , which is divided into six grades : Aim , Appearence , Animation , and 6A . Based on the model of 6A , the quantitative research method is combined with Delphi method . Through expert investigation , data statistics and so on , the expert concentrated opinions with good consistency are obtained , and the user experience evaluation formula is derived . Furthermore , the user experience degree threshold is determined , which can be used to evaluate the quality of the user experience of the Internet product . Then , according to the design practice of the new generation financial transaction terminal of Internet financial products according to the 6A model , the user experience effect of the product is expected to be improved in the design process . After the design of the transaction terminal is completed , the user experience degree scores of the new generation financial transaction terminal are calculated through the questionnaire investigation and the data statistics of the target user , and the user experience degree threshold value of the new generation financial transaction terminal is calculated by using the user experience evaluation formula derived from the paper , and the conclusion that the product has better user experience degree is obtained , and the product designed by the 6A model is verified to have better user experience effect . The paper mainly adopts the literature research method , the comparative analysis method , the questionnaire method , the analytic hierarchy process , the Delphi method , the reliability analysis of the questionnaire , the validity analysis , and other statistical methods , combines the qualitative method with the quantitative method , and hopes to get more valuable research conclusion .

【学位授予单位】：南京航空航天大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：TP393.09

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