基于“认知地图”理论的用户体验设计研究—社交型网站改版设计

发布时间：2018-04-03 14:43

本文选题：认知地图　切入点：因果节点　出处：《江南大学》2014年硕士论文

【摘要】：本文探讨了基于认知地图理论的网站改版用户体验研究方法，利用认知地图理论中的空间几何模型以及因果节点模型，对网站界面改版中的实体变化与逻辑变化两方面进行分析，总结出网站改版设计策略及设计流程。本文在阐述认知地图运用于网站界面中的理论铺垫部分采用层层递进的方式。首先，文章以认知的形成为理论基础，阐述认知地图形成过程；其次，将其理论框架运用在实体网站界面中，得出网站界面认知地图形成过程；之后，利用认知地图构成要素包括参与值、有向线段、因果关系，完成对于网站认知地图的输出；最后，利用输出的认知地图完成对于网站逻辑搭建的初探。在理论准备完善的情况下，对认知地图运用于网站界面改版进行实体分析。首先，对网站实体界面进行模块划分，，并搜集若干次改版前后的网站界面素材，总结出网站界面的改版形态及其交互改变方式；其次，运用眼动仪、文献查看、访谈等方式对改版形态及交互改变模式进行可行性分析，并且对分析结果运用认知地图的空间几何模型、因果节点模型进行系统分析；最后，获得基于用户“认知地图”的网站改版的相关设计策略并提出网站界面改版流程。本文基于认知地图的空间性及逻辑性特点，对网站进行了全新角度的分析，确认了网站改版中的空间模型分析方法，及其因果节点中的稳定值。利用以上总结对网站改版提出了科学可行的设计策略，并且归纳出基于“认知地图”理论的网站改版流程，用以达到网站改版的用户体验目标。
[Abstract]:This paper discusses the research method of website revision user experience based on cognitive map theory, using the spatial geometry model and causality node model of cognitive map theory.This paper analyzes the entity change and logic change in the website interface revision, and summarizes the design strategy and design flow of the website revision.In this paper, the cognitive map used in the interface of the theory of the use of layers of progressive approach.First of all, based on the formation of cognition, the paper expounds the forming process of cognitive map; secondly, it applies its theoretical framework to the physical website interface, and obtains the formation process of cognitive map of website interface.The components of cognitive map include participation value, directed line segment, causality, to complete the output of the website cognitive map; finally, the use of the output cognitive map to complete the logical construction of the site.Under the condition of perfect theoretical preparation, the entity analysis of the application of cognitive map in website interface revision is carried out.Interview and other ways to analyze the feasibility of the revised form and interactive change model, and the results of the analysis using the cognitive map of the spatial geometry model, causal node model for systematic analysis; finally,The design strategy of website revision based on user's Cognitive Map is obtained and the process of website interface revision is proposed.Based on the spatial and logical characteristics of cognitive map, this paper analyzes the website from a new angle, and confirms the analysis method of spatial model in the website revision, and the stable value in the causal node.Using the above summary, this paper puts forward a scientific and feasible design strategy for website revision, and induces the website revision process based on the theory of "cognitive map", in order to achieve the user experience goal of website revision.
【学位授予单位】：江南大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：TP393.092

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