体现品牌的企业网站形象设计研究

发布时间：2018-04-19 12:23

本文选题：网站形象设计 + 品牌定位　；参考：《吉林大学》2014年硕士论文

【摘要】：信息技术的发展日新月异，信息传播方式正在步入一个崭新的时代，人们的工作生活越来越离不开互联网，网络时代已经来临。随着网络环境的日益成熟，企业建站成为必然的发展趋势。网站作为传播企业文化的载体，企业将现有的业务整合起来，通过网站这个窗口为客户提供更为优质的服务。企业集中优势资源打造更便捷、舒适的平台，为企业的收入扩展新的渠道。对于企业来说，网页形象是展现其形象的重要窗口，更能突出其品牌特征。小小的网页上更能检验个企业的产品与服务是否达标。IT技术与企业的共同参与才能最终实现。企业形象包括企业的品牌传播、企业文化建设以及经营管理模式三方面，三者有机结合才能在激烈的市场竞争下取胜。为了达到传达品牌信息的最大功能，实现品牌在多种传播媒介上打造统一的形象力量，必须创造出可以代表品牌形象力量的专属的视觉形象。本文采用工业设计艺术理论与艺术实践相结合的方法，从企业品牌建设角度详细论述了企业网站的形象设计策略和方法，力图为企业网站设计人员的设计工作提供理论依据基础，进而提高品牌形象，增强竞争力。
[Abstract]:The development of information technology is changing , the information transmission way is entering a brand - new era , people ' s working life is becoming more and more inseparable from the Internet , the network age has come . As the network environment becomes more and more mature , the enterprise construction station becomes the inevitable development trend . As the carrier of the network environment , the enterprise integrates the existing business , through the website this window provides the customer with more quality service . The enterprise integrates the advantages and resources to build a more convenient and comfortable platform , and expands the new channel for the income of the enterprise .

For enterprises , the image of web page is an important window to show its image . It can also highlight its brand characteristics . It is more able to check whether the products and services of the enterprise meet the standard . The enterprise image includes the brand communication of the enterprise , the enterprise culture construction and the management mode . The image design strategy and method of the enterprise website must be created in order to reach the maximum function of brand information .

【学位授予单位】：吉林大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：TP393.092

【参考文献】