智能手机网页缓冲界面对用户使用意向的影响研究

发布时间：2018-04-24 06:41

本文选题：缓冲界面 + 感知质量　；参考：《吉林大学》2015年硕士论文

【摘要】：3G、4G网络盛行下，智能手机的普及和移动互联网技术的进步促进了智能手机浏览器的成长。与手机APP应用程序相比，用户更倾向于使用手机浏览器进行访问社区论坛、新闻资讯、视频、小说、地图、天气等类型的网站。与此同时，随着多媒体等技术的发展，网页呈现的内容日趋丰富。尽管网络技术发展迅速，网页加载仍然存在等待现象，页面与页面跳转之间存在缓冲界面。本文正是以手机浏览器浏览的网页的缓冲界面为研究背景，研究用户在等待页面缓冲过程的用户感知。本文通过回顾顾客感知质量相关文献，结合心理学的相关理论以及顾客满意度指数模型，以文献分析和非正式的访谈等定性研究方法为基础，确定了本文研究的变量，，即用户感知质量、感知价值、等待预期以及使用意向，其中感知质量包含等待的专注度、感知等待时间和等待的可控性三个维度；感知价值包含程序性价值、情感价值和认知价值三个维度；使用意向包含再访意向和口碑意向两个维度，通过研究分析汇总，提出了研究相关假设以及理论模型。借鉴相关文献资料中已有成熟的量表，制定了包含33个测量题项的初始研究量表。本研究的数据收集是通过设计虚拟网站网页，其中缓冲界面元素有静态图、动画以及时间进度，实验参与者根据情景描述完成特定任务，随后填写问卷。共包含社交互动、休闲娱乐、资讯查询和工作学习四种任务类型，每种任务类型下包含“计时+图片”、“计时+动画”、“无计时+图片”、“无计时+动画”四种类型的缓冲界面，因此一共有16种包含缓冲界面的网站网页。通过小规模的预调研，剔除题项，最终形成包含30个测量题项的量表，并且取得了较好的信度和效度。本研究运用SPSS19.0中的方差分析、相关分析和回归分析等方法验证相关假设，得出的主要结论如下：（1）人口统计学变量中不同的性别、年龄、学历和职业在感知质量存在显著性差异；不同的任务类型对用户感知质量各维度的影响是不同的，工作学习类差异最显著，依次为社交互动、资讯查询和休闲娱乐；不同的缓冲界面对用户感知质量各维度的影响也是不同的，“计时+动画”差异最显著，依次为“计时+图片”、“无计时+动画”和“无计时+图片”。（2）用户感知质量、感知价值以及等待预期对用户使用意向的均有正向作用。（3）感知价值在感知质量和使用意向作用起部分中介作用，即用户感知质量通过部分的感知价值作用于使用意向。
[Abstract]:With the popularity of 3G 4G networks, the popularity of smartphones and advances in mobile Internet technology have promoted the growth of smartphone browsers. Users are more likely to use mobile browsers to access community forums, news, video, fiction, maps, weather and other types of websites than mobile APP apps. At the same time, with the development of multimedia and other technologies, the content of web pages is becoming more and more abundant. In spite of the rapid development of network technology, web page loading still has the phenomenon of waiting, and there is a buffer interface between the page and the page jump. In this paper, the user perception in the process of page buffering is studied based on the buffer interface of the web page browsed by mobile browser. By reviewing the relevant literature on customer perceived quality, combining the relevant theories of psychology and customer satisfaction index model, based on the qualitative research methods such as literature analysis and informal interviews, this paper determines the variables studied in this paper. That is, the user perceives quality, perceived value, waiting expectation and intention to use, in which perceptual quality includes three dimensions of waiting concentration, perceptual waiting time and controllability of waiting; perceived value includes procedural value. Affective value and cognitive value are three dimensions; intention includes revisiting intention and word-of-mouth intention. Through research analysis and summary, the research hypothesis and theoretical model are put forward. An initial research scale containing 33 measurement items has been developed for reference to the existing mature scales in the relevant literature. The data collection of this study is based on the design of a virtual web page in which the buffer interface elements include static graph animation and time schedule. The participants complete a specific task according to the description of the situation and then fill out a questionnaire. There are four task types: social interaction, leisure and entertainment, information query and work learning. Each task type includes "timing picture", "timing animation", "no timing picture", Untimed Animation has four types of buffering interfaces, so there are 16 web pages with buffering interfaces. By small scale pre-investigation, the items were eliminated, and a scale containing 30 items was formed, and good reliability and validity were obtained. This study uses the methods of variance analysis, correlation analysis and regression analysis in SPSS19.0 to verify the relevant hypotheses. The main conclusions are as follows: (1) there were significant differences in perceived quality among different sex, age, educational background and occupation in demographic variables, different task types had different effects on user perceived quality, and the most significant difference was in work and learning. The order is social interaction, information query, leisure and entertainment, and the impact of different buffer interfaces on the dimensions of user perceived quality is also different, the most significant difference is "timing animation", which is "timing pictures" in turn. Untimed Animation and untimed Pictures. 2) user perceived quality, perceived value and waiting expectation have positive effects on user's intention to use. 3) perceived value plays a part intermediary role in perceived quality and use intention, that is, user perceived value acts on use intention through part of perceived value.
【学位授予单位】：吉林大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：TP393.092;F274

【参考文献】