辰山植物园科普导览APP可用性研究

发布时间：2018-04-30 11:21

本文选题：可用性 + 用户体验　；参考：《东华大学》2014年硕士论文

【摘要】：随着移动互联网的发展,APP产业向世人展示了其惊人的发展速度,它也正悄悄地改变着人们的生活。据统计,2011年以来人们花费在APP上的时间已经超过网页,而且势头不减。但是目前市场上APP的质量良莠不齐,优秀的APP为用户带来了全新的使用体验,但糟糕的APP却给用户带来很多麻烦。很高兴的是现在越来越多的设计团队意识到了可用性这个观念对于产品的重要性,其实可用性的核心就是以“用户为中心”的设计思想,在web2.0的时代,用户既是产品的使用者也是创造者。目前关于可用性的研究研究成果主要是针对系统和网页,APP作为新兴产业,国内外关于APP的可用性研究都很少,几乎没有系统的研究方法,但是随着APP在人们生活中的地位越来越重要,APP的可用性研究具有十分重要的意义。通过研究发现APP与网页有很多相似之处,关于网页的可用性研究具有重要的参考价值,本文主要是以网页的相关成果作为研究基础,通过分析网页与APP的异同,同时依据APP的设计流程及用户体验要素,综合考虑之后总结出了针对APP的可用性研究模型。首先,在设计前进行针对设计的用户研究；其次,在设计过程中要始终坚持以用户为中心的设计思想,参考APP的可用性原则进行设计；第三,APP的设计过程遵循“设计-测试”迭代进行的设计方式；最后,对于完成的产品还需要不断的测试与优化,使其拥有持久的生命力。本次研究将APP可用性研究模型应用到辰山植物园科普导览APP的设计项目中以验证其有效性。在用户研究阶段首先采用了焦点小组、问卷调查、深度访谈和行为观察的方法来获取用户需求,然后通过卡片分类、人物角色模型和任务分析对用户需求进行提炼转化,从而为设计提供重要依据。在低保真模型阶段利用A/B测试确定了“园区基本信息”的交互方式。在高保真模型阶段依据“APP设计的可用性原则”进行启发式评估,发现并优化可用性问题。对于已完成的高保真模型进行可用性测试实验,同时添加了有声思维和问卷法两个可用性研究方法辅助测试。通过分析可用性测试实验结果,统计问卷调查结果,总结出35个可用性问题,并依据公式将这些可用性问题划分优先级。根据可用性问题的优先级以及实际情况对辰山植物园APP进行信息构架、交互方式、视觉设计、功能缺陷四个方面的优化,从而提高辰山植物园APP的可用性。
[Abstract]:With the development of mobile Internet, app industry has shown the world its amazing speed of development, it is also quietly changing people's lives. According to statistics, people have spent more time on APP than on web pages since 2011, and the momentum has not diminished. But at present, the quality of APP in the market is mixed, excellent APP brings users a new use experience, but bad APP brings users a lot of trouble. I'm glad that more and more design teams are now aware of the importance of usability to products, but in fact the core of usability is a "user-centric" design idea, in the era of web2.0. Users are both users and creators of products. At present, the research on usability is mainly aimed at the system and web page app as a new industry. There are few researches on the usability of APP at home and abroad, and there is almost no systematic research method. However, with the increasing importance of APP in people's lives, the usability research of app is of great significance. It is found that there are many similarities between APP and web pages, and the research on the usability of web pages has important reference value. This paper mainly takes the relevant achievements of web pages as the research basis, and analyzes the similarities and differences between web pages and APP. At the same time, according to the design process of APP and user experience elements, the usability research model for APP is summarized. First of all, we should study the users before the design; secondly, we should always adhere to the user-centered design idea in the process of design, referring to the usability principle of APP. Thirdly, the design process of app follows the design method of "Design-Test" iteration. Finally, it is necessary to continuously test and optimize the finished product to make it have lasting vitality. In this study, the APP usability model was applied to the design project of the popular science guide APP in Chenshan Botanical Garden to verify its validity. In the stage of user research, focus groups, questionnaires, in-depth interviews and behavioral observations are used to obtain user needs, and then the needs of users are refined and transformed by card sorting, persona model and task analysis. So as to provide an important basis for the design. In the phase of low fidelity model, the interaction mode of "basic information of campus" is determined by using the A / B test. In the phase of high fidelity model, heuristic evaluation is carried out according to "usability principles of APP design" to find and optimize usability problems. A usability test experiment was carried out for the completed high fidelity model, and two usability research methods, sound thinking and questionnaire, were added to assist the test. By analyzing the experimental results of usability testing and statistical questionnaire survey, 35 usability problems are summarized, and these usability problems are prioritized according to the formula. According to the priority of usability problem and the actual situation, the APP of Chenshan Botanical Garden is optimized in four aspects: information structure, interaction mode, visual design and function defect, so as to improve the usability of APP in Chenshan Botanical Garden.
【学位授予单位】：东华大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：TP393.092

【共引文献】