互联网流量补贴模型研究与实例分析

发布时间：2018-05-06 10:34

本文选题：移动互联网 + 网络经济学　；参考：《计算机研究与发展》2016年04期

【摘要】：随着移动互联网的不断发展,许多网络用户都使用智能手机或是平板电脑取代了传统的台式机作为首选的上网设备.相应地,用户对移动流量的需求增长也非常迅速.然而,由于高昂的访问成本,人们还是难以完全享受移动互联网带来的便利,已经在一定程度上阻碍了移动互联网的发展.从全局角度看,如何为互联网参与者们设计优化的流量分配方案已经成为一个关键问题.针对此问题,提出了一个新的基于互联网内容提供商与运营商合作的流量补贴模型DA(data allowance),共同为用户提供补贴.通过对该模型的经济学分析,得到以下结论:1)该模式能够在内容商、运营商、用户之间形成更具弹性的关系,能有效延长用户的活跃在线时间;2)提出的内容商补贴策略能够实现用户与内容商的双赢结果;3)流量补贴策略不是可以任意实施的,它有约束条件限制以保证补贴的有效性,能够对互联网内容商和运营商制定补贴策略提供有益参考.
[Abstract]:With the development of mobile Internet, many network users use smart phone or tablet computer instead of traditional desktop as the first choice of Internet devices. Accordingly, the user's demand for mobile traffic is also growing very rapidly. However, due to the high cost of access, it is still difficult for people to fully enjoy the convenience brought by mobile Internet, which has hindered the development of mobile Internet to some extent. From a global perspective, how to design optimized traffic allocation schemes for Internet participants has become a key issue. In order to solve this problem, a new traffic subsidy model based on the cooperation of Internet content providers and operators is proposed, which provides subsidies to users. Through the economic analysis of the model, we can get the following conclusion: 1) the model can form a more flexible relationship among content providers, operators and users. The content merchant subsidy strategy which can effectively prolong the active online time of the user can realize the win-win result between the user and the content merchant. The flow subsidy strategy can not be implemented arbitrarily. It has constraints to ensure the effectiveness of the subsidy. It can provide a useful reference for Internet content providers and operators to develop subsidy strategy.
【作者单位】：清华大学计算机科学与技术系;北京理工大学计算机学院;清华大学经济学研究所;
【基金】：国家自然科学基金项目(61170292;61472212) 国家科技重大专项基金项目(2015ZX03003004) 国家“九七三”重点基础研究发展计划基金项目(2012CB315803) 国家“八六三”高技术研究发展计划基金项目(2013AA013302;2015AA015601) 欧盟CROWN基金项目(FP7-PEOPLE-2013-IRSES-610524) 清华信息科学与技术国家实验室(筹)学科交叉基金项目~~
【分类号】：TP393.06

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