团购网站突发事件应急管理

发布时间：2018-05-16 14:50

本文选题：网络团购 + 团购网站　；参考：《中国科学院大学（工程管理与信息技术学院）》2014年硕士论文

【摘要】：网络团购在网络广泛普及的大背景下越来越成为大众普遍的一种消费方式。它是一种公司通过专业网站运行的项目。网络团购项目的运作离不开团购网站这一特殊的人机交互信息系统,在信息系统加快发展的同时也增加了运营和管理的风险。一旦网络团购项目的团购网站发生突发事件,那么由此而带来的直接经济损失或间接信誉受损或客户减少损失将是很严重的。团购网站的突发事件应急管理是为降低可能出现的团购网站突发事件带来的影响而采取的的管理手段。由于网络团购项目是通过团购网站来实现的业务运营,那么为避免或降低团购网站突发事件带来的危害而进行应急管理成为值得研究的课题。本文首先通过研究文献了解了国内外突发事件应急管理的情况,然后分析了网络团购项目的特征和模式,同时也分析了团购网站突发事件,还对团购网站突发事件应急管理进行重点分析,最后构建了团购网站突发事件应急管理体系,还通过实例验证了该应急管理体系的有效性。本文主要做了以下工作： (1)分析了网络团购项目的特征和模式； (2)分析了团购网站和突发事件； (3)重点分析了团购网站突发事件应急管理的机理和机制； (4)构建了团购网站突发事件应急管理体系。本文可以帮助网络团购项目建立规范的团购网站突发事件应急管理体系,在团购网站出现突发事件时,本文可以提供一些应急管理的指导、参考和借鉴,尽快恢复各业务部门的正常工作,尽可能地减少团购网站突发事件带来的损失。
[Abstract]:Network group purchase is becoming a popular consumption way under the background of wide spread of network. It is a project that companies run through professional websites. The operation of network group purchase project can not be separated from group purchase website which is a special man-machine interactive information system. It also increases the risk of operation and management while speeding up the development of information system. Once an unexpected event occurs on the website of the online group purchase project, the direct economic loss or the loss of the indirect reputation or the loss of the customer will be very serious. The emergent emergency management of group purchase website is a management method to reduce the impact of unexpected events that may appear on the group purchase website. Because the network group purchase project is realized through the group purchase website business operation, so in order to avoid or reduce the group purchase website unexpected events brought by the emergency management has become a topic worthy of study. In this paper, we first understand the emergency management situation at home and abroad through the research literature, and then analyze the characteristics and patterns of the network group purchase project, and also analyze the unexpected events of the group purchase website. Finally, the emergency management system of group purchase website is constructed, and the effectiveness of the emergency management system is verified by an example. The main work of this paper is as follows: 1) analyzing the characteristics and mode of the online group purchase project; (2) analyzing the group purchase website and unexpected events; 3) the mechanism and mechanism of emergency management of group purchase website are analyzed. 4) the emergency management system of group purchase website is constructed. This article can help the network group purchase project to establish the standard group purchase website emergency management system, this article may provide some emergency management instruction, the reference and the reference when the group purchase website appears the emergency event. Resume the normal work of various business departments as soon as possible and minimize the losses caused by unexpected events on the group-buying website.
【学位授予单位】：中国科学院大学（工程管理与信息技术学院）
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：TP393.092;F724.6

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