山西教育出版社天猫旗舰店界面设计研究

发布时间：2018-05-21 09:37

本文选题：图书 + 网络营销　；参考：《山西师范大学》2017年硕士论文

【摘要】：伴随着大数据时代的到来,人们生活方式和分配方式得到很大改变,网络的触角已经延伸到了人们生活的每个角落。一种全新的购物模式出现在我们日常生活中,那就是网络购物。这种模式越来被大家所接受,从而刺激了网络购物市场的发展,各类购物网站不断增加,当然行业竞争也越来越激烈,商家在网上开店的数量也不断增加。网店竞争激烈的最大表现就是电子商务的发展异常突起,视觉营销与网店界面设计作为网店营销中的重要组成部分,越来越被大家所关注。店铺营销的页面设计的成功与否与店铺效益高低有着密切的关系。视觉营销开始在天猫旗舰店店铺的界面布局上得到重视,但由于商家缺乏专业的知识技能,并不能从根本上解决问题。所以,要想使网店从地摊的状态提升为精品高档店的状态,店铺界面设计就应该得到加强,店铺形象被进一步提升,吸引了大量消费者购物,产生购买欲,从而销售量得到极大的提高。山西教育出版社是山西本土的一家重要出版社,是一个传统纸媒出版发展的企业,如今面临信息化的冲击,准备积极尝试新鲜事物,从中获取新的契机与发展空间。本文以山西教育出版社天猫旗舰店铺为例,通过自己在工作实践中的总结,运用视觉营销的理论对网店页面设计进行整体分析,在分析视觉营销在网店运营中的重要性,以及消费者网购时对视觉设计的要求,总结网店页面的设计要点的前提下,进一步思考设计师对网店页面设计的思路,展望旗舰店的发展动态。
[Abstract]:With the advent of the big data era, the way of life and distribution of people has been greatly changed, the network tentacles have extended to every corner of people's lives. A brand-new shopping model appears in our daily life, that is, online shopping. This model has been accepted by more and more people, thus stimulating the development of online shopping market, all kinds of shopping websites continue to increase, of course, the industry competition is becoming more and more fierce, and the number of online stores is also increasing. The biggest manifestation of the fierce competition of online store is the extraordinary development of e-commerce. As an important part of online store marketing, visual marketing and interface design of online store are paid more and more attention to. The success of shop marketing page design is closely related to store benefit. Visual marketing has been paid more attention to in the interface layout of Tmall flagship store, but because of the lack of professional knowledge and skills, it can not solve the problem fundamentally. Therefore, if you want to upgrade the online store from the status of the ground stand to that of the top-grade boutique, the interface design of the shop should be strengthened, and the image of the shop has been further enhanced, which has attracted a large number of consumers to shop and created a desire to buy. As a result, the sales volume was greatly improved. Shanxi Education Publishing House is an important publishing house in Shanxi Province. It is a traditional paper publishing enterprise. Now facing the impact of information technology, Shanxi Education Publishing House is ready to actively try new things and obtain new opportunities and development space. This article takes Shanxi Education Press Tmall flagship store as an example, through their own summary in the work practice, uses the visual marketing theory to carry on the overall analysis to the online shop page design, in the analysis visual marketing in the network shop operation importance, After summarizing the design essentials of the online store page, the author further thinks about the designers' thinking about the design of the online store page, and looks forward to the development trend of the flagship store.
【学位授予单位】：山西师范大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：TP393.092;F724.6

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