信息界面视觉刺激的用户行为模式研究

发布时间：2018-06-12 01:29

本文选题：信息界面 + 视觉刺激　；参考：《东南大学》2016年硕士论文

【摘要】：信息界面作为人与机器之间的交流平台,界面视觉刺激影响着用户的行为与感知。为了能从信息界面设计的角度,增加信息界面的可用性,设计师们要全面关注与了解用户在信息界面上的行为特征及行为模式,为信息界面的分析设计提供可靠的理论依据和参考。本文首先对信息界面视觉刺激的用户行为模式进行研究。运用认知心理学、设计学、用户行为研究等理论,对信息界面视觉刺激和用户认知进行分析整理,归纳了用户行为研究内容、研究方法。其次,选取东南大学图书馆网站界面作为案例分析,选取典型任务进行研究。运用情境调查法以及访谈法,利用屏幕录像等软件获取用户行为数据,分析用户在该界面上的操作流程以及各类视觉刺激对用户行为的影响。采用眼动追踪的方法对信息界面视觉刺激的用户行为进行眼动研究,进一步挖掘视觉刺激对于用户在各信息阶段的视觉行为的影响。然后,归纳了用户在个例网站信息检索阶段、信息浏览阶段以及信息查看阶段的行为模式。该模式具有普适性,可以理解为用户在一般图书搜索类网站上的行为模式。同时,基于各信息阶段行为模式对界面视觉刺激设计要求进行分析,归纳了个例网站界面视觉刺激的不合理之处并提出改良建议,提出了“少而精”、易于理解、易于搜索以及以用户为中心这四个原则,为一般图书搜索类网站的界面和视觉刺激设计提供参考。最后,基于个例网站界面视觉刺激的用户行为模式研究,对该网站信息界面进行改良设计,并对改良前后的界面进行可用性测试。测试结果表明用户行为模式研究结果有效,用户行为模式研究成果对信息界面视觉刺激的改良有很好的作用。
[Abstract]:As a communication platform between human and machine, interface visual stimulation affects user's behavior and perception. In order to increase the usability of the information interface from the perspective of information interface design, designers should pay attention to and understand the behavior characteristics and behavior patterns of users on the information interface. It provides a reliable theoretical basis and reference for the analysis and design of the information interface. This paper first studies the user behavior pattern of visual stimulation in information interface. Based on the theories of cognitive psychology, design and user behavior research, this paper analyzes and arranges the visual stimulation and user cognition of information interface, and summarizes the contents and methods of user behavior research. Secondly, select the website interface of Southeast University Library as a case study, select typical tasks to study. By using the method of situational investigation and interview, the user behavior data were obtained by using screen video and other software, and the operation flow on the interface and the influence of all kinds of visual stimuli on the user behavior were analyzed. Eye movement tracking is used to study the user's behavior of visual stimulation in information interface, and the influence of visual stimulation on user's visual behavior in every information stage is further explored. Then, the behavior patterns of users in the stage of information retrieval, information browsing and information viewing are summarized. The model is universal and can be understood as the behavior pattern of users on general book search websites. At the same time, based on the behavior patterns of each information stage, the design requirements of interface visual stimulation are analyzed, and the unreasonable points of the interface visual stimulation of individual websites are summarized, and some suggestions for improvement are put forward, which are easy to understand. The four principles of easy to search and user-centered provide reference for the design of interface and visual stimuli of general book search websites. Finally, based on the research of user behavior pattern of visual stimulation of website interface, the information interface of the website is improved and the usability of the interface before and after the improvement is tested. The test results show that the research results of user behavior patterns are effective, and the research results of user behavior patterns have a good effect on the improvement of information interface visual stimulation.
【学位授予单位】：东南大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：TP393.092

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