基于用户体验的电子商务网站微交互研究

发布时间：2018-06-14 11:49

本文选题：电子商务平台 + 用户体验　；参考：《四川美术学院》2017年硕士论文

【摘要】：伴随信息服务业的飞速发展,电子商务的发展日新月异。以淘宝,京东,当当网为代表的购物网站逐渐发展成为综合性的电子商务平台。网络购物已经成为大部分人不可或缺的生活元素。体验经济的到来,使得各大购物网站开始注重通过提升用户体验来提高购买量,扩大经济效益。用户体验俨然成为一种产品的设计策略。人们每天都要接触上百种不同的用户体验,只有最明确交互形式才能让人过目不忘,这就要求各大电子商务网站需要关注用户在体验产品时的每一个细节,从用户体验最容易忽略的微交互的角度,结合宏观交互,创建一种新的交互模型,改善电子商务网站中存在的问题,把用户体验提升到更高层次。本论文就是以微交互为契入点,从细节入手,以微交互的设计理念为出发点,站在用户的角度进行产品的细节交互,对所有的细节都有足够的关注。由此,将用户体验的概念落实到具体方法和原则上。对于用户来说,微交互不仅仅是细节,更是情感的联系,心情的愉悦,设计关怀的体现。本文的内容归纳共五个章节。其中论文第四章节为主要重点章节。第一章绪论。通过对电子商务的背景,发展以及趋势的分析,归纳总结出用户体验在电子商务网站中的重要性。阐述了论文的研究内容与研究意义,提出论文的四个研究方法。第二章微交互与用户体验。界定了微交互的概念,介绍了微交互的结构。通过总结电子商务网站中的体验层级关系,指出微交互在用户体验中起着关键作用。第三章电子商务网站中的行为逻辑与微交互。本论文通过结合电子商务网站中的购物流程,指出网站购物流程中存在的微交互不同体现,即注册与登陆中的微交互,商品选择过程中的微交互,结算过程中的微交互以及评价系统中的微交互。第四章电子商务网站中的微交互设计。根据以上章节的梳理,结合案例分析,总结出电子商务网站中微交互的可取之处以及存在的问题,并提出相应的关于微交互如何设计的一些观点和方法。第五章总结与展望。简述论文主要的研究成果,展望未来微交互设计的发展。论文的创新点是通过研究微交互的结构,以电子商务的购物流程为切入点,总结出购物流程中的微交互设计的观点和一些方法。让整个设计观点具有实际的应用价值,能够切实满足用户需求,提高电子商务网站的成交量。
[Abstract]:With the rapid development of information service industry, the development of electronic commerce changes with each passing day. Taobao, JingDong, Dangdang as the representative of shopping websites have gradually developed into a comprehensive e-commerce platform. Online shopping has become an indispensable element of life for most people. With the coming of experience economy, all shopping websites begin to pay attention to increasing purchase quantity and expanding economic benefit by improving user experience. User experience has become a product design strategy. People are exposed to hundreds of different user experiences every day, and only the most explicit form of interaction can be forgotten. This requires that the major e-commerce sites pay attention to every detail of the user's experience of the product. From the point of view of micro-interaction, which is the most easily ignored by user experience, a new interaction model is created, which can improve the problems existing in e-commerce websites and elevate the user experience to a higher level. This paper is based on the micro interaction as the entry point, starting from the details, the design concept of micro interaction as the starting point, standing in the perspective of the user for product detail interaction, all the details are paid enough attention to. Thus, the concept of user experience will be implemented into specific methods and principles. For users, micro-interaction is not only detail, but also emotional connection, mood pleasure and design care. The content of this paper is summarized in five chapters. Among them, the fourth chapter is the main key chapter. The first chapter is introduction. By analyzing the background, development and trend of e-commerce, the importance of user experience in e-commerce website is summarized. This paper expounds the research content and significance of the paper, and puts forward four research methods. Chapter 2: micro interaction and user experience. The concept of micro-interaction is defined and the structure of micro-interaction is introduced. By summing up the experience level relationship in e-commerce website, it is pointed out that micro interaction plays a key role in user experience. Chapter 3: behavioral logic and micro interaction in e-commerce websites. By combining the shopping process of e-commerce website, this paper points out that the micro-interaction in the shopping process of the website is different, that is, the micro-interaction in registration and landing, the micro-interaction in the process of commodity selection. The micro-interaction in the settlement process and the micro-interaction in the evaluation system. The fourth chapter is the design of micro-interaction in e-commerce website. According to the combing of the above chapters, combined with the case analysis, this paper summarizes the merits and problems of micro-interaction in e-commerce websites, and puts forward some viewpoints and methods on how to design micro-interaction. Chapter five summarizes and prospects. This paper briefly describes the main research results and looks forward to the future development of micro-interaction design. The innovation of this paper is to summarize the viewpoint and some methods of micro-interaction design in shopping process by studying the structure of micro-interaction and taking the shopping flow of electronic commerce as the breakthrough point. So that the whole design view has practical application value, can meet the needs of users, and improve the transaction volume of e-commerce websites.
【学位授予单位】：四川美术学院
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：TP393.092

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