以提升用户黏度为导向的移动社交应用设计研究

发布时间：2018-06-18 02:12

本文选题：心理学 + 用户黏度　；参考：《江南大学》2014年硕士论文

【摘要】：社交网站的兴起引发了社交方式的革命，而移动社交应用的发展浪潮又将社交活动推进到了一个全新的发展阶段。科技的高速发展和繁忙的生活节奏并没有淡化人们的社交需求，，而是将用户的这种需求从更为快速有效的层面上进行了满足。越来越多的用户通过移动社交在繁忙的生活和朋友取得联系，高科技的社交方式跨越了传统社交的种种限制将人们更紧密的联系在了一起。当前移动社交应用的同质化倾向日趋严重，如何在众多的移动社交应用中脱颖而出并博得用户的长期喜爱成为了各大移动社交应用服务商关注的焦点。本课题就是以此为研究的出发点，以心理学相关理论及用户研究为基础，力图为移动社交应用的用户黏度提升提出全新的、系统化和理论化的设计方法。本课题从心理学相关理论及用户研究出发，主要从三个维度出发：动机心理中的激励理论以及社会心理理论和认知心理。其中认知心理对于提升用户对于应用用户界面的满意度具有重要意义，而用户的满意度又是用户黏度增强的有力保证；激励理论及社会心理对用户的行为具有强烈的激发作用，能够增强用户的访问行为从而提升用户黏度。笔者针对这三个维度展开了全方位的用户调查，在用户调查的基础上最终得出了移动社交应用用户黏度影响因素。之后在明确影响因素的情况下将各因素与实际案例结合进行分析，找出影响因素在实际案例设计中的运用思路及具体表现形式。以此为依据，最终得出移动社交应用用户黏度增强方法并通过设计实践对设计方法予以体现。
[Abstract]:The rise of social networking sites has led to a revolution in social networking, and the development of mobile social applications has pushed social activities to a new stage of development. The rapid development of technology and the busy pace of life do not play down the social needs of people, but to meet the needs of users from a faster and more effective level. More and more users are making contact with their friends through mobile social activities, and the high-tech social way surmounts the limitations of traditional social networks and brings people closer together. Nowadays, the trend of homogenization of mobile social applications is becoming more and more serious. How to stand out in many mobile social applications and win the long-term love of users has become the focus of attention of the major mobile social application service providers. Based on the theory of psychology and user research, this paper tries to put forward a new, systematic and theoretical design method for the user viscosity of mobile social application. This subject starts from the theory of psychology and user research, mainly from three dimensions: motivation theory in motivation psychology, social psychological theory and cognitive psychology. Cognitive psychology plays an important role in promoting the user's satisfaction with the user interface, and the user's satisfaction is the strong guarantee of the user's viscosity, and the motivation theory and social psychology have a strong stimulating effect on the user's behavior. It can enhance the user's access behavior and improve the user's viscosity. The author carried out a comprehensive user survey on these three dimensions, and finally got the influencing factors of user viscosity of mobile social application on the basis of user survey. In the case of clear impact factors combined with the actual case analysis to find out the influence factors in the actual case design of the application of ideas and specific forms of expression. Based on this, the user viscosity enhancement method of mobile social application is obtained, and the design method is embodied through design practice.
【学位授予单位】：江南大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：TP393.092

【参考文献】