基于TAM的中小企业SaaS采纳影响因素探究

发布时间：2018-06-30 17:22

本文选题：云计算 + SaaS　；参考：《广东工业大学》2014年硕士论文

【摘要】：云计算SaaS服务作为IT服务交付和业务战略匹配的模型已经获得组织接受。它通过IT共享资源服务的交付以增加资源容量和可用性,改善了实时配置软件、数据库、应用和基础设施的供给,同时也是管理IT成本上升的解决方案。Forrester Research2012-2020年的全球云市场规模发展趋势显示,SaaS的可服务化、可配置化、可管理化和可模型化的特点,使各种规模的企业都将通过各种渠道采纳SaaS。可以预期,导入SaaS服务将成为企业未来信息投资的重大项目之一。目前我国中小企业对云计算SaaS服务具有一定的认识,但是从使用状态看,正在使用SaaS服务的企业并不多,加上现有关于SaaS服务的研究还不是很成熟,因此对SaaS服务的采纳研究是很有必要的,通过研究采纳影响因素能弄清客户的真正需求,指明SaaS服务未来的发展方向。本文通过运用技术接受模型(TAM)结合决策实验室分析方法(DEMATEL),分析和测量云采纳影响因素,运用分析统计软件SPSS对所得数据进行统计与分析,并对假设的影响因素进行了检验。研究指出,中小企业SaaS服务采纳意愿显著影响因素包括：感知有用性、感知易用性、感知收益、感知安全风险、感知IT治理风险和感知环境不确定性,其中感知安全风险对SaaS采纳意愿的影响最为显著。最后,基于模型的分析结果,从多角度为SaaS发展提出建议,从而完善相关知识体系。
[Abstract]:The model of cloud computing SaaS services as a match for IT service delivery and business strategy has been accepted by the organization. It shares resource services through IT to increase the capacity and availability of resources, improves the supply of real-time configuration software, databases, applications and infrastructure, and is also a.Forrester Resear for managing the rising cost of IT. The development trend of global cloud market in ch2012-2020 shows the features of SaaS's serviceability, configurability, manageability and modeling, so that enterprises of all sizes will be expected to adopt SaaS. through various channels. The import of SaaS services will become one of the major projects for investment in the future of enterprises.
At present, China's small and medium enterprises have a certain understanding of the cloud computing SaaS service, but from the use of the state of use, there are not many enterprises using SaaS services, and the existing research on SaaS services is not very mature. Therefore, it is necessary to adopt the research on the adoption of SaaS services. In this paper, the future direction of SaaS service is pointed out. By using the technology acceptance model (TAM) and the analysis method of decision Laboratory (DEMATEL), the influence factors of cloud adoption are analyzed and measured, and the analysis and statistics software SPSS is used to make statistics and analysis of the data, and the influence factors of the hypothesis are tested. The significant factors affecting the willingness to adopt SaaS services include perceived usefulness, perceived ease of use, perceived benefits, perceived security risks, perceived IT governance risks and perceived environmental uncertainties, in which perceived security risks have the most significant impact on the willingness of SaaS adoption. Finally, based on the model analysis results, suggestions for the development of SaaS are proposed from multiple perspectives, So as to improve the relevant knowledge system.
【学位授予单位】：广东工业大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：TP393.09;F276.3

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