太原供电公司网络舆情监测系统的设计和实现

发布时间：2018-07-05 05:45

本文选题：网络 + 舆情　；参考：《华北电力大学》2014年硕士论文

【摘要】：随着因特网在全球范围内的飞速发展,网络媒体已被公认为是继广播、电视、报纸之后的“第四媒体”,由于互联网具有隐蔽性、虚拟性、渗透性、发散性和随意性等特点,它在信息的传播,尤其是在一些重大新闻和突发性事件的报道中,表现出传统新闻媒介无法比拟的优势。现代市场的竞争既是企业产品及其服务质量的竞争,也是企业知名度和美誉度的竞争。国家电网公司作为国有的重要骨干企业,肩负着国家能源安全和国民经济命脉的重要使命,公司的一举一动都会备受各级政府、广大媒体、社会公众的广泛关注和评价。太原供电公司作为国家电网公司的子公司,按照国家电网公司加强品牌维护及新闻应急工作的要求,不仅平时应注重主流媒体,加大主题传播力度,提升宣传报道的社会效果和企业形象。更应该考虑在遭遇突发事件时,做到以最快速度收集互联网上相关信息,实时跟踪事态发展,并加强对网络舆论的有效引导,对网络舆论危机积极化解,最终为企业决策提供现实依据。因此针对太原供电公司网络舆情监测系统进行设计和实现,可以利用互联网信息采集技术、信息智能信息处理技术和全文检索技术,对境内外网络中的新闻网页、论坛、贴吧、博客、微博等网络资源进行全网监测、定向采集和智能分析,把互联网读薄,读透。提供相关舆情、热点信息的发现、主题事件监测、分类监测、舆情实时预警、舆情监管、统计分析、辅助决策支持等多层次、多维度的舆情信息服务,根据公司的网络舆情监测和定向追踪等信息需求,形成简报、报告、图表等分析结果,从而帮助公司及时掌握舆情动向。为领导和舆情工作部门提供信息参考和决策支持。
[Abstract]:With the rapid development of the Internet in the world, the network media has been recognized as the "fourth media" after radio, television and newspaper. Because of the characteristics of the Internet, such as concealment, fictitious, permeability, divergence and arbitrariness, etc. In the dissemination of information, especially in the reports of some important news and unexpected events, it shows an incomparable advantage over the traditional news media. The competition in modern market is not only the competition of product and service quality, but also the competition of reputation and reputation. As an important backbone enterprise of state-owned, State Grid Company shoulders the important mission of national energy security and national economic lifeline. Every move of the company will be widely concerned and evaluated by all levels of government, the mass media and the public. Taiyuan Power supply Company, as a subsidiary of the State Grid Company, should not only pay attention to the mainstream media, but also increase the intensity of thematic communication in accordance with the requirements of the State Grid Company to strengthen its brand maintenance and news emergency work. Improve the social effects of publicity and corporate image. We should also consider collecting relevant information on the Internet as quickly as possible, tracking developments in real time, strengthening effective guidance to network public opinion, and actively resolving the crisis of network public opinion. Finally, it provides a realistic basis for enterprise decision-making. Therefore, in view of the design and implementation of the network public opinion monitoring system of Taiyuan Power supply Company, we can use Internet information collection technology, information intelligent information processing technology and full-text retrieval technology, and make use of the news pages, forums and posts in the domestic and foreign networks. Blog, Weibo and other network resources to monitor the whole network, directional collection and intelligent analysis, read the Internet book, read through. Providing multi-level and multi-dimensional public opinion information services such as related public opinion, hot spot information discovery, subject matter monitoring, classification monitoring, real-time public opinion early warning, public opinion supervision, statistical analysis, auxiliary decision support, etc. According to the company's network public opinion monitoring and orientation tracking information needs, the formation of briefings, reports, charts and other analysis results, so as to help the company timely grasp the trend of public opinion. Provide information reference and decision support for leaders and public opinion departments.
【学位授予单位】：华北电力大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：TP393.09

【参考文献】