个体投资者网络信息搜寻行为:模式与特征
发布时间：2018-07-17 21:12
【摘要】：通过半结构化深度访谈,探讨投资者网络信息搜寻方式、选择不同方式的原因及相关因素对网络信息搜寻行为的影响。综合分析19位个体股票投资者(简称"投资者")的访谈数据,发现投资者网络信息行为具有不同特征:一些投资者仅通过浏览的方式获取信息,多数则通过浏览为主、搜索为辅的搜寻方式获取信息;大多数投资者在获取投资信息的过程中都倾向于后者;投资者的投资经验及投资模式一定程度上影响投资者信息搜寻方式的选择。
[Abstract]:Through semi-structured in-depth interviews, this paper discusses the search methods of investors' network information, the reasons of choosing different ways and the influence of relevant factors on the behavior of network information search. Synthetically analyzing the interview data of 19 individual stock investors (referred to as "investors"), it is found that the behavior of investors' network information has different characteristics: some investors obtain information only through browsing, and most of them get information through browsing. Most investors tend to the latter in the process of obtaining investment information. To some extent, investors' investment experience and investment mode affect the choice of investors' information search methods.
【作者单位】： 南开大学商学院信息资源管理系;
【基金】：中央高校基本科研业务费专项资金项目“投资者网络信息搜寻行为模式研究”(项目编号:NKZXB10086) 天津市社会科学规划项目“天津市大学生网络信息行为模式与伦理认知研究”(项目编号:TJTQ10-665)研究成果之一
【分类号】：TP393.09;G354
[Abstract]:Through semi-structured in-depth interviews, this paper discusses the search methods of investors' network information, the reasons of choosing different ways and the influence of relevant factors on the behavior of network information search. Synthetically analyzing the interview data of 19 individual stock investors (referred to as "investors"), it is found that the behavior of investors' network information has different characteristics: some investors obtain information only through browsing, and most of them get information through browsing. Most investors tend to the latter in the process of obtaining investment information. To some extent, investors' investment experience and investment mode affect the choice of investors' information search methods.
【作者单位】： 南开大学商学院信息资源管理系;
【基金】：中央高校基本科研业务费专项资金项目“投资者网络信息搜寻行为模式研究”(项目编号:NKZXB10086) 天津市社会科学规划项目“天津市大学生网络信息行为模式与伦理认知研究”(项目编号:TJTQ10-665)研究成果之一
【分类号】：TP393.09;G354
【参考文献】
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