基于语义的关系型虚拟社区会员管理系统模型研究

发布时间：2018-09-09 12:54

【摘要】：近年来，互联网行业不断取得实质性进展，各种新的网络应用随着网络用户的膨胀正不断涌现，有效地把握大众偏好及用户个性化需求，及时推出的相关网络服务产品促进了网络服务载体的持续发展。随着用户群体的多元化及偏好多样化，我国关系型虚拟社区也不断朝向综合性社区转变。但与2010年之前相比，我国关系型社区正呈现出发展增速减缓及新增用户饱和的迹象，这在互联网用户数量持续高速增长的背景下反映出关系型社区在会员需求方面重视不足或者对会员需求的把握存在偏差，最终反映出我国关系型社区在新时期的会员管理及服务创新方面的滞后而导致吸引力的趋弱，在一定程度上也归因于关系型虚拟社区仍没有形成清晰的商业模式，会员群体没有给社区网站带来盈利，，还没有实现商业化，进而发展动力不足。在互联网行业，关系型社区针对用户价值及需求的重视相对欠缺，或运营机制只是简单的会员基于地域关系的扩展，后来嵌入单一的网络小游戏，而会员间、会员与其潜在偏好间、会员与相关服务载体间的数据因潜在语义的缺乏或埋没而导致无法建立进一步的关联，也就无法进行会员潜在语义信息的挖掘和深层次的服务产品开发。本文通过分析关系型虚拟社区的运营特征，抽取会员数据，分析会员及其偏好间的关系，并结合前人关于用户管理及服务发现的成果，建立会员偏好主题下的语义会员管理系统模型，进而为模型建立会员信息的RDF(S)数据模型。借助Jena对兴趣本体和规则进行解析，围绕本研究模型，建立推理引擎，对会员语义模型进行了系统仿真。仿真结果显示，引入语义Web技术能够解决会员信息表示缺乏语义的现状，并能借助语义推理进行涉及会员隐含信息的发现，有助于会员偏好的准确把握及会员与相关服务的组合，推动相关服务项目的开发。在RDF(S)模型语义关联机制的作用下，关系型社区能够建立偏好主题下的会员群、服务集、兴趣主题服务组合，最终使会员与其偏好相关的服务信息相匹配。本文最终目的是在互联网行业内引起人们对关系型虚拟社区用户偏好及用户价值的重视，使针对社会化网络用户这个庞大网络群体的研究不仅限于社会学群体事件及社交的角度，而去发掘网络用户的巨大商业潜力，在增强社区吸引力和凝聚力方面为关系型虚拟社区进行紧随会员偏好的相关服务的开发提供借鉴，为新时期我国关系型虚拟社区的持续发展提供策略支持。
[Abstract]:In recent years, the Internet industry has made substantial progress, various new network applications are emerging with the expansion of network users, effectively grasp the public preferences and personalized needs of users. Timely launch of related network service products to promote the continuous development of network service carrier. With the diversity of user groups and preferences, the relationship-based virtual community in China is also changing to a comprehensive community. But compared with before 2010, our country's relational community is showing signs of slow growth and new user saturation. This reflects the lack of attention to the needs of the members of the relational community or the deviation in the grasp of the demand for the members in the context of the sustained and rapid growth of the number of Internet users. Finally, it reflects the lag of member management and service innovation in the new era, which leads to the weakening of attractiveness. To some extent, it is also attributed to the lack of a clear business model in the relational virtual community. The member group has not brought profit to the community website, has not realized the commercialization, then develops the motive power insufficiency. In the Internet industry, relational communities are less focused on user values and needs, or simply operate as members expand based on geographical relationships, then embed in a single network of Mini Game, and between members, Between the member and its potential preference, the data between the member and the related service carrier can not establish further association because of the lack of the latent semantics, so it is impossible to mine the potential semantic information of the member and develop the deep service product. This paper analyzes the operation characteristics of relational virtual community, extracts membership data, analyzes the relationship between members and their preferences, and combines the previous achievements on user management and service discovery. The semantic membership management system model under the membership preference topic is established, and then the RDF (S) data model of membership information is established for the model. With the help of Jena, the interest ontology and rules are analyzed, and the inference engine is built around the research model, and the member semantic model is simulated systematically. Simulation results show that the introduction of semantic Web technology can solve the current situation of the lack of semantic representation of member information, and can use semantic reasoning to discover the implied information of members. Help to accurately grasp the preferences of members and the combination of member and related services, promote the development of related services. Under the function of semantic association mechanism of RDF (S) model, relational community can establish membership group, service set, interest topic service composition under preference topic, and finally make members match their preference related service information. The ultimate purpose of this paper is to arouse people's attention to user preference and user value of relational virtual community in the Internet industry. So that the study of social network users, a huge network group, is not limited to sociological group events and social perspectives, but to explore the huge commercial potential of network users. In the aspect of enhancing community attractiveness and cohesion, it provides reference for relational virtual community to develop related services which follow the preference of members, and provides strategic support for the sustainable development of relational virtual community in China in the new period.
【学位授予单位】：江苏科技大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：TP391.1;TP393.09

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