新媒介中版式设计的创新性研究
发布时间：2018-09-18 13:33
【摘要】：当今以互联网和电子屏幕来进行信息传播的新兴媒介已经普及。新媒介的数字技术能与用户建立一种连接并发生互动，使用户可以通过触摸或滑动界面来自主性的浏览信息。而新媒介界面展现给用户的其实就是传统物理媒介中纸张、图文、信息的数字化表现，这种数字化的表现拓展了版式的内涵和外延，并给版式设计提供了新的契机。 新媒介中的版式设计在形式上突破了传统单一的构成方式跨越到了多媒体发布，并且一改传统静止的二维画面变得动态、丰富、立体化，使得界面版式更具有感染力，让用户浏览起来更有趣、更高效。所以，新媒介中界面版式的创新应该特别注意艺术设计与网络技术的融合特别是与交互技术的融合。 本文就从新媒介对版式设计的影响出发，以网页界面、手机应用界面设计为例，，研究在新媒介交互性的促使下版式设计由静演变到动，再由动演变到互动的创新过程。并分析这种创新的互动性、合理性以及艺术性，并预测新媒介中版式设计的发展趋势与方向。
[Abstract]:Nowadays, the Internet and electronic screen to carry on the information dissemination of the new media has been popularized. The digital technology of the new media can establish a kind of connection and interact with the user so that the user can browse the information autonomously by touching or sliding the interface. What the new media interface presents to users is the digital representation of paper, graphics and information in traditional physical media, which expands the connotation and extension of layout and provides a new opportunity for layout design. The layout design in the new media has broken through the traditional single composing way to the multimedia publication, and changed the traditional static two-dimensional picture to be dynamic, rich and three-dimensional, making the interface layout more infectious. Lets the user browse more interesting, more efficient. Therefore, the innovation of interface layout in new media should pay special attention to the integration of art design and network technology, especially the integration of interactive technology. Based on the influence of new media on layout design, this paper takes the design of web page interface and mobile phone application interface as an example to study the innovation process of pattern design from static to dynamic and then from dynamic to interactive. The interaction, rationality and artistry of this innovation are analyzed, and the development trend and direction of layout design in new media are forecasted.
【学位授予单位】：齐鲁工业大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：TP393.092
本文编号：2248077
[Abstract]:Nowadays, the Internet and electronic screen to carry on the information dissemination of the new media has been popularized. The digital technology of the new media can establish a kind of connection and interact with the user so that the user can browse the information autonomously by touching or sliding the interface. What the new media interface presents to users is the digital representation of paper, graphics and information in traditional physical media, which expands the connotation and extension of layout and provides a new opportunity for layout design. The layout design in the new media has broken through the traditional single composing way to the multimedia publication, and changed the traditional static two-dimensional picture to be dynamic, rich and three-dimensional, making the interface layout more infectious. Lets the user browse more interesting, more efficient. Therefore, the innovation of interface layout in new media should pay special attention to the integration of art design and network technology, especially the integration of interactive technology. Based on the influence of new media on layout design, this paper takes the design of web page interface and mobile phone application interface as an example to study the innovation process of pattern design from static to dynamic and then from dynamic to interactive. The interaction, rationality and artistry of this innovation are analyzed, and the development trend and direction of layout design in new media are forecasted.
【学位授予单位】：齐鲁工业大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：TP393.092
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