互联网群体传播中的信息选择与倾向

发布时间：2018-11-05 17:19

【摘要】：在互联网群体传播中,文本、语境、信源和渠道等因素共同影响着网络用户的多样化信息选择。互联网传播的功能和特性,进一步强化了个人对信息内容的选择机制。它在更好地满足用户媒介体验和个体偏好的同时,也常常导致偏见的产生。在微博等群体传播中,用户对机构的关注,意在信息与知识;对个人的关注,则意在情感与共识。用户对内容的选择性注意,往往伴随着对意义的选择性理解。群体传播的特性,使得用户的意义理解由理性趋向感性,由感性趋向情绪化。互联网群体传播非中心化、非组织化等特征,使信息生产者与消费者的角色混杂在一起。在互联网群体传播中,每个参与者无时无刻不在进行着文本、渠道与意义的选择。
[Abstract]:In Internet group communication, text, context, information source and channel influence the diversity of information selection of network users. The functions and characteristics of Internet communication further strengthen the personal selection mechanism of information content. It not only satisfies the user's media experience and individual preferences, but also leads to bias. In Weibo and other groups of communication, the user's attention to the organization is intended for information and knowledge, while the concern for the individual is intended for emotion and consensus. The user's selective attention to content is often accompanied by a selective understanding of meaning. The characteristics of mass communication make the meaning understanding of users from rational to emotional and emotional. The discentralization and organization of internet mass communication make the roles of information producer and consumer mixed together. In internet mass communication, every participant is always choosing text, channel and meaning.
【作者单位】：中国传媒大学电视与新闻学院;中国传媒大学实验教学中心;
【分类号】：TP393.0

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