微博在体育赛事传播中的应用研究

发布时间：2018-11-23 17:14

【摘要】：在国内门户网站里，新浪微博是第一家在线提供微博服务的网站，它兴起于2009年8月。国内关于微博研究有很多,方向也各不相同,但是完整详细阐述微博的发展历史、营运原理、传播途径等问题的文章还很不多,大多集中在就某一问题的短篇研究上。本文介绍了微博的发展,国外的Twitter、在国内发展迅速并具典型性的新浪微博。由于微博人人参与、即时更新、参与互动性强等特点，，正符合了体育新闻传播的要求，微博对体育信息传播的推动力量不可小觑。本文采用了文献查阅法、实证分析法、内容分析法等方法，从微博的定义、功能、特征、现状等不同侧重点对这一新鲜事物进行了全面、系统的分析和研究。在新媒体时代，网络信息成为公众了解社会动态的主要方式之一。在新闻报道中，微博也慢慢显露出它的作用，在体育赛事报道中也发挥其不可或缺的作用。作为刚时兴起来的新传媒，微博为体育赛事报道提供了良好发展空间。譬如在2010年广州亚运会期间，很多门户网站体育频道与亚运会各项活动，积极紧密切合作。本文结合2010年广州亚运会期间微博对赛事的报道情况，借鉴各大门户网站的微博栏目对热点赛事、热点体育人物报道的鲜活案例，对微博的发展现状和功能特点进行了详细充分研究，对微博在大型体育赛事传播的推动作用及未来发展趋势进行分析和展望，找出微博在信息传播特别是体育赛事信息传播方面的突破和弊端，进而探讨怎样使微博成为体育信息传播发挥着重要作用的传播模式。本文以传播学理论为导向，以大型体育赛事微博报道、体育焦点人物的个案分析为例，多角度研究微博在体育赛事报道中的作用，探求在重大体育赛事传播时，微博特有的传播特征，研究体育赛事传播的新途径，增强体育赛事的传播效果，更好的为体育赛事服务。对于在体育赛事报道中微博存在的问题，提出了几点微博报道改善意见，为微博在体育赛事中的报道，奠定了理论基础。
[Abstract]:Among domestic portals, Sina Weibo, the first online service offering Weibo, began in August 2009. There are a lot of studies on Weibo in China, and their directions are different. However, there are few articles on the development history, operation principle, communication way and so on of Weibo, most of which are focused on the short research on a certain problem. This paper introduces the development of Weibo. Twitter, from abroad has developed rapidly in China. Due to the characteristics of Weibo's participation, instant update and strong interaction, it is in line with the requirements of sports news dissemination, and the impetus for sports information dissemination is not to be underestimated by Weibo. This paper adopts the methods of literature reference, empirical analysis, content analysis and so on, and makes a comprehensive and systematic analysis and study of this new thing from the different emphases of Weibo's definition, function, characteristics and current situation. In the new media era, network information has become one of the main ways for the public to understand the social dynamics. In news reports, Weibo also slowly revealed its role, sports events in the report also played an indispensable role. As the new media, Weibo provides a good development space for sports events. For example, during the 2010 Guangzhou Asian Games, many portal sports channels actively and closely cooperate with the activities of the Asian Games. Based on Weibo's coverage of the events during the 2010 Asian Games in Guangzhou, this paper draws lessons from Weibo column of major portals to report fresh cases of hot events and hot sports figures. This paper makes a detailed and full study of Weibo's development status and functional characteristics, analyzes and prospects the driving role and future development trend of Weibo in the dissemination of large-scale sports events. To find out Weibo's breakthrough and malpractice in information communication, especially in sports events, and then discuss how to make Weibo play an important role in the dissemination of sports information. This paper, guided by the theory of communication, taking Weibo's report of large-scale sports events and the case analysis of sports focal figures as examples, studies from various angles the role of Weibo in the reporting of sports events, and explores the role of Weibo in the spread of major sports events. Weibo's unique communication characteristics, the study of new ways of sports communication, enhance the communication effect of sports events, better serve for sports events. In view of the problems existed in Weibo's report on sports events, this paper puts forward some suggestions to improve the report of Weibo, which lays a theoretical foundation for the report of Weibo in sports events.
【学位授予单位】：武汉体育学院
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：TP393.092

【参考文献】