网格化生存—媒介转型与中文信息传播语境下的网格设计研究

发布时间：2018-11-28 11:20

【摘要】：本文借助于法国年鉴学派的“长时段”的视角,从信息传播和媒介技术变迁的角度出发,对中文语境下平面设计中的网格设计问题进行了研究。全文主要围绕两个密切相关的领域展开:其一,是汉字的字体设计与网格系统之间的关系;其二,是以中文排版和版式为核心的网格系统的演变。本文的主体分为三部分。第一部分讨论了铅活字时代之前,也就是19世纪中叶传教士铅活字诞生之前的中国平面设计传统中的网格设计问题。内容涉及汉字书写中的网格意识和中国传统书籍版式中的网格系统,重点讨论了汉字与九宫格之间的关系,以及雕版和活字版中的网格设计变迁。第二部分对19世纪中叶传教士字体诞生之后,中文信息传播在铅活字时代的网格设计问题进行了讨论。这一时期的中国已经被纳入到了全球化的浪潮之中,汉字的字体设计和书籍版式也不可避免的要受到欧美和日本的影响。文章围绕现代中文字体和版式设计中的网格问题,对中文网格设计观念的现代化过程进行了经验性的描述。第三部分是从当代设计理论和设计实践的角度出发,在数字媒介和中文语境的双重前提下,对网格设计的现状、问题和可能性进行建设性的研究和探讨。重点涉及从“平面设计”到“屏面设计”的媒介转型、基于屏显的字体设计与网格之间的关系,以及网页端和移动端的信息架构与网格设计之间的关系等。本文认为,网格系统构成了中文信息设计的基本框架和逻辑安排。在现代规则的挑战下,汉字及其版式的网格设计系统经历了巨大的变化,但这并不是一种简单的自我否定,而是一种基于现实的自适应安排。尽管我们今天的设计观念深受西方现代设计观念和方法的影响,但网格设计在汉字的平面设计传统中其实一直都存在,我们今天对于汉字字体设计和信息编排的认知仍旧与汉字的文化传统密切相关。
[Abstract]:From the perspective of "long time" of the French Yearbook School, this paper studies the problem of grid design in graphic design in Chinese context from the perspective of information dissemination and media technology change. This paper mainly focuses on two closely related fields: first, the relationship between the font design of Chinese characters and the grid system; second, the evolution of the grid system with Chinese typography and typography as the core. The main body of this paper is divided into three parts. The first part discusses the grid design problem in the Chinese graphic design tradition before the lead movable type era, that is, before the birth of the missionary lead movable type in the middle of the 19th century. The content involves the grid consciousness in Chinese character writing and the grid system in Chinese traditional book layout. The relationship between Chinese character and jiugong lattice and the grid design changes in engraving and movable type are discussed. The second part discusses the grid design of Chinese information dissemination in the leading-type era after the birth of the Missionary font in the middle of the 19th century. In this period, China has been brought into the tide of globalization, and the typography and typography of Chinese characters will inevitably be influenced by Europe, America and Japan. Focusing on the grid problems in modern Chinese font and layout design, this paper gives an empirical description of the modernization process of the concept of Chinese grid design. The third part is from the contemporary design theory and the design practice angle, under the digital medium and the Chinese context dual premise, carries on the constructive research and the discussion to the grid design present situation, the question and the possibility. It focuses on the media transformation from "graphic design" to "screen design", the relationship between font design based on screen display and grid, and the relationship between information architecture and grid design on web and mobile side. This paper holds that the grid system constitutes the basic framework and logical arrangement of Chinese information design. Under the challenge of modern rules, the grid design system of Chinese characters and its layout has undergone tremendous changes, but this is not a simple self-denial, but an adaptive arrangement based on reality. Although our concept of design today is deeply influenced by western modern design concepts and methods, grid design has always existed in the traditional graphic design of Chinese characters. Our understanding of font design and information arrangement is still closely related to the cultural tradition of Chinese characters.
【学位授予单位】：中国艺术研究院
【学位级别】：博士
【学位授予年份】：2017
【分类号】：TP393.02

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