中国传统媒体App发展状况研究
发布时间：2018-12-06 17:43
【摘要】：移动互联网时代到来,传统媒体转型面临更多挑战,竞争从PC端蔓延到了移动端。随着智能手机的普及,App成为了媒体们争夺的新领地,越来越多的传统媒体和新媒体推出了自研的App,但最终消失在App的浩瀚海洋里的不计其数。传统媒体真的需要一个App吗?传统媒体App怎样才能做好?本文试图通过对国内目前做的较为成功的传统媒体App的案例的分析,希望可以总结出相关成功经验。同时,也对国外的传统媒体App的发展状况和部分案例的分析,希望国外媒体的成功之路或者失败经验可供国内传统媒体们参考。传统媒体App和网络媒体App的对比分析,或许可以让传统媒体从熟悉互联网的新闻门户App身上学到新的思维。最后希望通过盈利模式和未来发展方向的探讨,让传统媒体App的未来发展之路更加清晰。
[Abstract]:With the advent of the mobile internet era, the traditional media transformation is facing more challenges, and competition spreads from PC to mobile. With the popularity of smartphones, App has become a new territory for the media. More and more traditional media and new media have launched their own App, but finally disappeared in the vast ocean of App innumerable. Do traditional media really need a App? How can traditional media App do well? This paper attempts to sum up the relevant successful experience by analyzing the case of App, a successful traditional media in China. At the same time, it also analyzes the development of App and some cases, hoping that the success or failure experience of foreign media can be used as a reference for domestic traditional media. The comparative analysis of traditional media App and network media App may enable traditional media to learn new ideas from App, a news portal familiar with the Internet. Finally, it is hoped that the future development of traditional media App will be more clear through the discussion of profit model and future development direction.
【学位授予单位】：复旦大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：G206
本文编号：2366411
[Abstract]:With the advent of the mobile internet era, the traditional media transformation is facing more challenges, and competition spreads from PC to mobile. With the popularity of smartphones, App has become a new territory for the media. More and more traditional media and new media have launched their own App, but finally disappeared in the vast ocean of App innumerable. Do traditional media really need a App? How can traditional media App do well? This paper attempts to sum up the relevant successful experience by analyzing the case of App, a successful traditional media in China. At the same time, it also analyzes the development of App and some cases, hoping that the success or failure experience of foreign media can be used as a reference for domestic traditional media. The comparative analysis of traditional media App and network media App may enable traditional media to learn new ideas from App, a news portal familiar with the Internet. Finally, it is hoped that the future development of traditional media App will be more clear through the discussion of profit model and future development direction.
【学位授予单位】：复旦大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：G206
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，本文编号：2366411
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