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论赋予网站用户愉悦体验的扁平化设计

发布时间:2019-03-30 08:56
【摘要】:当今的时代是互联网的时代,随着全球经济的不断发展,互联网技术也迅猛的发展起来,各种类型的网站、APP也随之而来,其界面设计风格也随着时代的潮流在不停的变换。如今扁平化设计成为了网站界面设计中的主流,它遵循了“少即是多”的设计理念,注重网站的信息本身,突出重点信息,优化了以往网站界面繁复臃肿,信息不突出的弊端,在界面风格给人以简洁规整,色彩明亮丰富视觉效果,赋予用户体验的愉悦性。本文从了解扁平化设计的起源、定义及特点开始,针对赋予用户愉悦的浏览体验上,分别从信息构架、界面设计风格和界面视觉元素设计中分析总结出扁平化设计在网站界面设计应用上的优势及表现手法,并将总结出来的这些设计理论方法运用到自己的实践创作中去。笔者在创作过程中发现问题并解决问题,发现扁平化设计在网站设计中的应用容易导致网站整体风格过于理性单调,缺少网站主题的视觉氛围,所以笔者针对问题,在版式布局中,加强视觉元素形象化的设计紧紧跟随主题,大胆多样的色彩设计、字体的创意设计及非常规的导航设计来丰富界面的视觉效果,赋予用户的情感需求,给用户带来的愉悦浏览体验。
[Abstract]:Today's era is the era of the Internet, with the continuous development of the global economy, Internet technology is also rapid development, various types of websites, APP also follows, its interface design style is also changing with the trend of the times. Nowadays, flat design has become the mainstream of website interface design, it follows the design idea of "less is more", pays attention to the website information itself, highlights the key information, optimizes the disadvantages of the complex and bloated web interface in the past, and the information is not prominent. The interface style gives people simple and regular, bright colors and rich visual effects, giving the user the pleasure of experience. This article begins with understanding the origin, definition and characteristics of flat design, aiming at the browsing experience that gives users pleasure, respectively, from the information framework, In the interface design style and interface visual element design, the advantages and expression techniques of flat design in the application of website interface design are analyzed and summarized, and these design theories and methods are applied to their own practical creation. The author discovers the problem and solves the problem in the creation process, finds the flat design in the website design application is easy to lead to the website overall style is too rational monotonous, lacks the website theme visual atmosphere, therefore the author aims at the question, In the layout, strengthen the visual element visualization design to closely follow the theme, bold and diverse color design, font creative design and unconventional navigation design to enrich the visual effect of the interface, give the emotional needs of the user. The pleasant browsing experience that brings to the user.
【学位授予单位】:上海师范大学
【学位级别】:硕士
【学位授予年份】:2017
【分类号】:TP393.092

【参考文献】

相关期刊论文 前1条

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相关硕士学位论文 前2条

1 何梦楠;扁平化在社交网站界面设计中的应用研究[D];陕西科技大学;2015年

2 周黎铃;基于用户体验的扁平化互联网产品界面设计研究[D];浙江工商大学;2014年



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