基于眼动数据的网页美学因素研究
发布时间：2019-06-03 23:52
【摘要】：自互联网出现至今，它已成为构成我们生活环境不可或缺的一部分。而在我们每天所面对的数量庞杂的网页之中，有很多是我们所陌生的。对于陌生网页而言，想要吸引并留住用户仅有5秒的时间。 本文基于此背景，利用眼动仪器，记录用户真实的浏览行为，并通过分析用户的眼动数据以探寻5秒时间内吸引用户视线并影响用户做出美感评判的网页美学因素。 感知到的视觉复杂度作为影响用户感知界面的全局因素，对用户做出最终的美感评判有着重要的影响。当用户浏览网页之时，，网页就是用户所处的视觉环境。本文认为，当用户的视线能够得到很好的引导时，页面对于用户是简单且易于理解的，即用户所感知到的视觉复杂度是较低的；而当用户的视线得不到引导，盲目而无所适从，页面对于用户是难以理解的，即其感知到的视觉复杂度是较高的。本文通过引入视觉注意模型的概念，将用户感知到的复杂度进行可视化的展示，并通过实验验证了用户对与网页的美感评价会随着其感知到的视觉复杂度的升高经历先上升后下降的倒U型曲线变化。同时对比作为影响用户视线的重要因素，对于构成页面整体的视觉复杂度有着至关重要的影响。通过调节界面视觉元素之间的对比可以调整页面整体被用户感知的视觉复杂度，从而最终调整用户对网页的美感评价。 本文通过眼动实验及问卷调查结合的方式论证了以上结论的同时，将以上结论运用于设计实践，对网页进行了再设计，并以其为实验素材进行了对比实验。实验结果理想。
[Abstract]:Since the emergence of the Internet, it has become an indispensable part of our living environment. And in the number of pages we face every day, many of them are unfamiliar to us. For unfamiliar pages, it takes only five seconds to attract and retain users. Based on this background, this paper uses the eye movement instrument to record the real browsing behavior of the user, and through the analysis of the user's eye movement data, to explore the aesthetic factors that attract the user's attention and affect the aesthetic judgment of the user in 5 seconds. Perceived visual complexity, as a global factor affecting the user's perceived interface, has an important impact on the final aesthetic evaluation of the user. When users browse the web page, the web page is the visual environment in which the user lives. This paper holds that when the user's line of sight can be well guided, the page is simple and easy to understand for the user, that is, the visual complexity perceived by the user is low. However, when the user's line of sight is not guided and blindly and at a loss, the page is difficult for the user to understand, that is, the visual complexity it perceives is high. In this paper, by introducing the concept of visual attention model, the complexity perceived by users is displayed visually. Through experiments, it is verified that the aesthetic evaluation of web pages will experience the change of inverted U-shaped curve with the increase of visual complexity, which increases at first and then decreases. At the same time, comparison, as an important factor affecting users' line of sight, has a vital impact on the overall visual complexity of the page. By adjusting the comparison between the visual elements of the interface, we can adjust the visual complexity that the page as a whole is perceived by the user, and finally adjust the aesthetic evaluation of the web page. In this paper, the above conclusions are demonstrated by the combination of eye movement experiment and questionnaire survey. At the same time, the above conclusions are applied to the design practice, and the web page is redesigned, and the comparative experiment is carried out with it as the experimental material. The experimental results are ideal.
【学位授予单位】：上海交通大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：TP393.092;TP391.41
本文编号：2492318
[Abstract]:Since the emergence of the Internet, it has become an indispensable part of our living environment. And in the number of pages we face every day, many of them are unfamiliar to us. For unfamiliar pages, it takes only five seconds to attract and retain users. Based on this background, this paper uses the eye movement instrument to record the real browsing behavior of the user, and through the analysis of the user's eye movement data, to explore the aesthetic factors that attract the user's attention and affect the aesthetic judgment of the user in 5 seconds. Perceived visual complexity, as a global factor affecting the user's perceived interface, has an important impact on the final aesthetic evaluation of the user. When users browse the web page, the web page is the visual environment in which the user lives. This paper holds that when the user's line of sight can be well guided, the page is simple and easy to understand for the user, that is, the visual complexity perceived by the user is low. However, when the user's line of sight is not guided and blindly and at a loss, the page is difficult for the user to understand, that is, the visual complexity it perceives is high. In this paper, by introducing the concept of visual attention model, the complexity perceived by users is displayed visually. Through experiments, it is verified that the aesthetic evaluation of web pages will experience the change of inverted U-shaped curve with the increase of visual complexity, which increases at first and then decreases. At the same time, comparison, as an important factor affecting users' line of sight, has a vital impact on the overall visual complexity of the page. By adjusting the comparison between the visual elements of the interface, we can adjust the visual complexity that the page as a whole is perceived by the user, and finally adjust the aesthetic evaluation of the web page. In this paper, the above conclusions are demonstrated by the combination of eye movement experiment and questionnaire survey. At the same time, the above conclusions are applied to the design practice, and the web page is redesigned, and the comparative experiment is carried out with it as the experimental material. The experimental results are ideal.
【学位授予单位】：上海交通大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：TP393.092;TP391.41
【参考文献】
相关期刊论文 前2条
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本文编号：2492318
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