UGC平台与活动网站间“互补模型”的构建研究

发布时间：2019-07-01 10:59

【摘要】：在“互联网+”的世界中网络无处不在,人们的生产、工作、生活方式发生了巨大变化,人们变得愈发离不开互联网。在如今日益丰富的线上生活中,网站扮演着至关重要的角色。然而却存在这样一个问题,UGC平台(User Generated Content,用户生成内容平台)生命周期漫长、用户数量多、功能稳定、灵活性不高,活动网站则恰恰相反,生命周期短、灵活性高、却难以吸引并积累到足够多的用户。基于此,本文尝试将量子力学中的“互补原理”引入到依托平台构建网站的设计过程中,希望借助互补思想进行设计方法和设计思维的探索,明确UGC平台与活动网站间的互补关系,并进而探索出一个可以承载互补关系的“互补模型”。本论文首先讲述了论文背景并说明了该课题研究的意义,接着对UGC平台、活动网站、互补原理、网站设计和构建方法的现有研究做了介绍,然后通过对现有知名UGC平台产品的分析归纳出了UGC平台的特征,通过分析活动网站的文献和实例归纳出了活动网站的特征,由此确认了二者特征之间存在互补性关系,并基于此关系详细探究了可以承载该关系的互补性元素,以互补元素为素材建立了互补模型并明确了互补模型在网站构建流程中的位置,最终通过百度贴吧同城会的实际设计案例对这一理论进行实践验证。本文的核心创新点有:重新归纳了UGC平台及活动网站的特征并明确了二者之间存在的互补性关系,有益于加深对其认知;建立了二者之间的互补模型,并探索出了可以承载这一关系的切实可行的五个互补性元素,分别是用户信息的互补性、信息生成、流动及展示的互补性、功能实现的互补性、参与体验的互补性以及用户激励的互补性,对于日后在UGC平台与活动网站进行结合设计具有较高的指导意义,对一般网站进行结合设计与依托设计也有一定参考价值。
[Abstract]:In the "Internet" world, the network is everywhere, people's production, work, lifestyle has undergone tremendous changes, people become more and more inseparable from the Internet. In today's increasingly rich online life, the website plays a vital role. However, there is such a problem, the life cycle of (User Generated Content, user-generated content platform on UGC platform is long, the number of users is large, the function is stable, the flexibility is not high, the active website is on the contrary, the life cycle is short, the flexibility is high, but it is difficult to attract and accumulate enough users. Based on this, this paper attempts to introduce the "complementary principle" in quantum mechanics into the design process of building a website based on the platform, hoping to explore the design method and design thinking with the help of the complementary idea, clarify the complementary relationship between the UGC platform and the active website, and then explore a "complementary model" which can carry the complementary relationship. This paper first describes the background of the paper and explains the significance of the research, then introduces the existing research of UGC platform, active website, complementary principle, website design and construction method, and then sums up the characteristics of UGC platform through the analysis of the existing well-known UGC platform products, and sums up the characteristics of active website through the analysis of the literature and examples of active website. It is confirmed that there is a complementary relationship between the two characteristics, and based on this relationship, the complementary elements that can carry the relationship are explored in detail, and the complementary model is established with the complementary elements as the material, and the position of the complementary model in the website construction process is clarified. Finally, the theory is verified by the actual design case of Baidu Tieba and the city meeting. The core innovations of this paper are as follows: the characteristics of UGC platform and active website are resummarized and the complementary relationship between them is clarified, which is beneficial to deepen the understanding of it. The complementary model between the two is established, and five feasible complementary elements that can carry this relationship are explored, which are the complementarity of user information, the complementarity of information generation, flow and display, the complementarity of function realization, the complementarity of participation experience and the complementarity of user incentive, which has a high guiding significance for the combination design of UGC platform and active website in the future. The general website combination design and support design also has certain reference value.
【学位授予单位】：湖南大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：TP393.092

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