2012年伦敦奥运会官网主页的多模态话语分析
发布时间：2021-08-13 02:59
近数十年间,多模态话语分析的研究在国内外学术领域渐渐变得越来越广泛。克瑞斯和范莱文（1996）从韩礼德的系统功能语法出发，发表著作《阅读图像》，并且创建了视觉语法理论。继而，多模态话语分析的研究开始逐渐地愈发流行。本研究将根据视觉语法理论对2012年伦敦奥运会的官方网站的主页页面进行多模态话语分析，对其网站意义的实现进行分析和研究。本研究旨在解决四个问题。第一个问题是主页的再现意义是如何实现的。第二个问题是主页的互动意义是如何实现的。第三个问题是主页的构图意义是如何实现的。第四个问题是这三个意义是如何集为一体证明2012年伦敦奥运会精神“激励一代人”的。此外,作者希望这项研究能证明多模态话语分析的方法在网站分析中的有效性和优势，同时希望本研究能够推动多模态话语分析的研究向着更深层次的方向发展。本论文总共包括六个章节。第一章作者依次对该研究的研究背景、研究目的和研究意义进行了总的介绍。第二章是文献回顾，介绍了一些关于模态及多模态定义,国内外对于多模态话语分析的研究以及专门关于多模态话语分析应用于网络的研究。另外，在第二章的总结部分,作者还列出了本研究与以前的相关研究之间的差异和创新之处。...
【文章来源】：西北师范大学甘肃省
【文章页数】：112 页
【学位级别】：硕士
【文章目录】：
Abstract
摘要
List of Abbreviations
List of Figures
List of Tables
Chapter One Introduction
1.1 Research Background
1.2 Research Purpose and Significance
1.3 Some Definitions about Modalities and Multimodalities
1.4 The Organization of Thesis
Chapter Two Literature Review
2.1 Studies on Multimodal Discourse Analysis
2.1.1 Studies on Multimodal Discourse Analysis Abroad
2.1.2 Studies on Multimodal Discourse Analysis at Home
2.2 Studies on Multimodal Discourse Analysis of Websites
2.3 Summary
Chapter Three Theoretical Framework: Visual Grammar of Kress ＆Van Leeuwen
3.1 The Representational Meaning
3.1.1 Narrative Image
3.1.2 Conceptual Image
3.2 The Interactive Meaning
3.2.1 Contact
3.2.2 Social Distance
3.2.3 Attitude
3.2.4 Modality
3.3 The Compositional Meaning
3.3.1 Information Value
3.3.2 Salience
3.3.3 Framing
Chapter Four Research Methodology
4.1 Research Questions
4.2 Methodology
4.3 Research Procedure
4.3.1 Data Collection
4.3.2 Data Selection
4.3.3 Data Analysis
Chapter Five Data Analysis and Discussion
5.1 The Realization of the Three Meanings on Homepage 1
5.1.1 Case Analysis Process of Homepage 1
5.1.2 The Summary of Homepage 1
5.2 Statistics of the Three Meanings of the 7 Homepages
5.2.1 Representational Meaning
5.2.2 Interactive Meaning
5.2.3 Compositional Meaning
5.3 Summary: Integration of the Three Meanings
Chapter Six Conclusion
6.1 Major Findings
6.2 Some Limitations and Suggestions for Future Studies
References
Appendix Ⅰ
Appendix Ⅱ
Acknowledgements
本文编号：3339607
【文章来源】：西北师范大学甘肃省
【文章页数】：112 页
【学位级别】：硕士
【文章目录】：
Abstract
摘要
List of Abbreviations
List of Figures
List of Tables
Chapter One Introduction
1.1 Research Background
1.2 Research Purpose and Significance
1.3 Some Definitions about Modalities and Multimodalities
1.4 The Organization of Thesis
Chapter Two Literature Review
2.1 Studies on Multimodal Discourse Analysis
2.1.1 Studies on Multimodal Discourse Analysis Abroad
2.1.2 Studies on Multimodal Discourse Analysis at Home
2.2 Studies on Multimodal Discourse Analysis of Websites
2.3 Summary
Chapter Three Theoretical Framework: Visual Grammar of Kress ＆Van Leeuwen
3.1 The Representational Meaning
3.1.1 Narrative Image
3.1.2 Conceptual Image
3.2 The Interactive Meaning
3.2.1 Contact
3.2.2 Social Distance
3.2.3 Attitude
3.2.4 Modality
3.3 The Compositional Meaning
3.3.1 Information Value
3.3.2 Salience
3.3.3 Framing
Chapter Four Research Methodology
4.1 Research Questions
4.2 Methodology
4.3 Research Procedure
4.3.1 Data Collection
4.3.2 Data Selection
4.3.3 Data Analysis
Chapter Five Data Analysis and Discussion
5.1 The Realization of the Three Meanings on Homepage 1
5.1.1 Case Analysis Process of Homepage 1
5.1.2 The Summary of Homepage 1
5.2 Statistics of the Three Meanings of the 7 Homepages
5.2.1 Representational Meaning
5.2.2 Interactive Meaning
5.2.3 Compositional Meaning
5.3 Summary: Integration of the Three Meanings
Chapter Six Conclusion
6.1 Major Findings
6.2 Some Limitations and Suggestions for Future Studies
References
Appendix Ⅰ
Appendix Ⅱ
Acknowledgements
本文编号：3339607
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