新兴中小企业发展战略的研究与应用

发布时间：2018-03-05 19:56

本文选题：中小企业　切入点：战略管理　出处：《西南交通大学》2010年硕士论文　论文类型：学位论文

【摘要】： 目前,我国中小企业超过4200万户(包括个体工商户),占企业总数的99%以上,成为我国经济、社会发展中的重要力量。我国的中小企业已经成为国民经济的重要组成部分,它们的快速健康发展将直接促进我国经济的发展。2008年金融危机以来,对我国乃至世界范围内的中小企业提出了新的课题。仅仅凭借创业者的激情与梦想、个人的经验主义和价值观念是难以在当前的市场竞争中得到生存和发展。企业战略是对中小企业今后一段时期内发展的全局性、长远性和关键性问题的谋划,它决定着中小企业的兴衰。中小企业制定科学、合理的发展战略,不仅为中小企业的发展提供行动纲领,而且有利于中小企业在竞争激烈的市场中占据一席之地。本文正是基于这样的背景,从企业战略的基本理论的阐述入手,剖析中小企业的发展现状以及发展中存在的突出问题和主要矛盾,提出中小企业发展战略的正确思路和可行性选择,综合阐述中小企业制定企业战略的基本思路,结合笔者多年经营的企业实战经历,系统剖析新兴中小企业的企业战略的制定、实施、调整与控制的全过程,以及在企业发展的不同生命周期阶段企业战略的转型或者是同一阶段多战略并行等问题,并提出：中小企业要在激烈的竞争环境中生存和发展,必须重视战略管理的思想在企业发展中的重要作用。文章通过对中小企业战略管理现状和问题进行剖析,尽可能的找出中小企业战略管理的薄弱环节,挖掘中小企业战略成功的共同规律和实现条件,并提出新兴中小企业的发展理念和战略思想,形成新兴中小企业战略管理的理论模式。在此基础之上,通过理论联系实际的方法,结合拓帮销售服务有限公司战略管理的发展过程的实际情况,证明该理论模式在一定程度上的可行性。因此,本文的研究结论在一定范围内对新兴中小企业的战略管理具有一定的指导作用。
[Abstract]:At present, more than 42 million small and medium-sized enterprises (including individual industrial and commercial households), accounting for more than 99% of the total number of enterprises, have become an important force in the economic and social development of our country. China's small and medium-sized enterprises have become an important part of the national economy. Their rapid and healthy development will directly promote the economic development of our country. Since the financial crisis in 2008, they have put forward new problems for small and medium-sized enterprises in our country and even around the world. Personal empiricism and values are difficult to survive and develop in the current market competition. It determines the rise and fall of small and medium-sized enterprises. Small and medium-sized enterprises to formulate scientific and reasonable development strategy, not only for the development of small and medium-sized enterprises to provide a program of action, but also conducive to small and medium-sized enterprises in the competitive market to occupy a place. This paper is based on this background, starting with the elaboration of the basic theory of enterprise strategy, analyzes the current situation of the development of small and medium-sized enterprises, as well as the outstanding problems and main contradictions existing in the development of small and medium-sized enterprises. Put forward the correct train of thought and feasible choice of the development strategy of small and medium-sized enterprises, expound the basic thinking of the enterprise strategy of small and medium-sized enterprises synthetically, combine the experience of the enterprise that the author manages for many years, analyze the establishment of the enterprise strategy of the new small and medium-sized enterprise systematically. The whole process of implementation, adjustment and control, as well as the transformation of enterprise strategy in different life cycle stages of enterprise development, or the parallel of multiple strategies in the same stage, etc., and the point out that small and medium-sized enterprises should survive and develop in the fierce competitive environment, We must attach importance to the important role of strategic management in the development of enterprises. By analyzing the present situation and problems of strategic management of small and medium-sized enterprises, this paper tries to find out the weak links of strategic management of small and medium-sized enterprises as far as possible. This paper explores the common rules and conditions for the success of the strategy of small and medium-sized enterprises, and puts forward the development concept and strategic thought of the new small and medium-sized enterprises, and forms the theoretical model of the strategic management of the new small and medium-sized enterprises. Through the combination of theory and practice, combined with the actual situation of the development process of strategic management of Tuoban sales Service Co., Ltd., it is proved that the theoretical model is feasible to a certain extent. The conclusion of this paper can guide the strategic management of emerging small and medium-sized enterprises in a certain range.
【学位授予单位】：西南交通大学
【学位级别】：硕士
【学位授予年份】：2010
【分类号】：F272;F276.3

【引证文献】